Feeds

Xbox 360, PS3 prices to fall this summer

Gaming will get cheaper, says analyst

Build a business case: developing custom apps

The price structure of games consoles has been static for a record length of time and will begin to fall this summer in order to keep the gadgets flying off the shelves.

Analyst Michael Pachter with US investment house Wedbush said this week that current console prices have remained the same for 18 months. He predicts they will drop, with an immediate-effect Xbox 360 price cut expected to be announced at the E3 Expo in June, CVG reports.

Pachter believes that with Kinect's triumph over Sony's PS Move, Microsoft is in the driver's seat on pricing and may consider a cut to extend its monthly sales lead.

The analyst said it is clear that demand for the Wii is fading and he reckons that Move's lack of traction in the marketplace is due to the high price point for a system bundle.

But surely if that's the case, won't Sony be the one to lower prices first?

Kinect

Kinect puts Microsoft in pole position, apparently

"A console price cut from Microsoft would almost certainly prompt its competitors to follow suit, and we are confident that by [Christmas] 2011, all three consoles will be at least $50 cheaper than they are today," Pachter professed.

Basically, us Brits may get 20 quid or so off our console bundles by the summer. Pfft, that's not even enough to pre-order a preowned title from Game. ®

Build a business case: developing custom apps

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
You didn't get the MeMO? Asus Pad 7 Android tab is ... not bad
Really, er, stands out among cheapie 7-inchers
Apple winks at parents: C'mon, get your kid a tweaked Macbook Pro
Cheapest models given new processors, more RAM
4K video on terrestrial TV? Not if the WRC shares frequencies to mobiles
Have your say with Ofcom now, before Freeview becomes Feeview
Leaked Windows Phone 8.1 Update specs tease details of Nokia's next mobes
New screen sizes, dual SIMs, voice over LTE, and more
Microsoft stands on shore as tablet-laden boat sails away
Brit buyers still not falling for Windows' charms
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.