Sony to serve up Wimbledon in 3D
Strawberries in cinemas?
This year's Wimbledon is to be filmed in 3D for the first time, with the finals screened in HD in cinemas around the world.
Sony has the gig, but it said it will be working with the BBC to capture the content, the Corporation having nabbed the venue's best camera sites for its own, 2D coverage.
"High Definition 3D is... as close to the atmosphere and excitement of Centre Court as actually being there," the head of Sony Europe, Fujio Nishida, enthused.
So if Andy Murray manages to reach another Grand Slam final, at least we'll be able to watch him throw a strop in 3D if he loses. Will spectators be handed oversized glasses to share the experience from 'Murray Mound'? Probably not.
Last year, we saw something similar with the 2010 football World Cup shot in 3D and shown in particular cinemas. ®
"Buy a 3D TV" marketing at it's best.
They've just made us buy flat screens, now they want us to buy TVs all over again.
Nobody is interested, concentrate more on delivering good customer service.
Gimmick, yes, so what?
You can see Tennis well in black and white if the ball colour is appropriate... but color is better. SD was fine for decades but HD is better. Of course 3D is a gimmick but television is a gimmick in the first place.
I really don't see the point
Unless you get funky with the camera angles, which will involve seeing less of the court and the game, as AC 15:56 said you need to be behind the baseline or along the edge (as the crowd are). I dont see the point in this apart from a gimmick. Otherwise there are going to be PLENTY of sweeping camera shots past the players and the net etc and they will be putting the ball replays of was it or wasnt it in, shots in 3D. Rubbish...
Re: Does anybody actually care?
Ladies singles and Double finals...
That's all I'm gonna say ^_^
re: Does anybody actually care?
Probably yes. Live sport seems one good use of 3D if it works well.