Feeds

Acronis: We're snatching Symantec market share

We're coming to get you, backup!

Boost IT visibility and business value

Why can't backup SW vendors import customers' backup data from competing leggy products, such as BackupExec? After all Microsoft developed Excel to import Lotus Notes spreadsheets. Why isn't this kind of attack marketing happening in backup?

It is probably forbidden. Backup formats are proprietary, like ours. It's also because Backup software has lots of extensions and APIs that are unique. The effort would be huge and simply hasn't been undertaken.

What is the revenue picture at Acronis?

We don't communicate revenue details. Our funding is by private investors and a few Venture Capitalists but it is not VC-dominated and there is no VC push for a crystallisation.

We are extremely international, with three regions; Europe, the USA, and Asia, with each representing significant revenues.

So what do we think? Acronis is extremely close-mouthed about its financial performance and simply won't talk publicly about its size and how that is changing over the years. A press release (in German) from a company that appointed an ex-Acronis CEO Walter Scott as its CEO, mentions Acronis earning $120m in 2008, a big jump from the $20m three years earlier.

Replacement Acronis CEO Jason Donahue confirmed that revenues at that time were "Well north of $100m". He said they had grown by 20 per cent from calendar 2007 to 2008, with the final 2008 quarter being the firm's highest-grossing quarter ever. ®

Bootnote

Privately-owned Acronis was founded 2001 by Serguei Beloussov, Max Tsypliaev, and Ilya Zubarev. It was officially incorporated in 2002 in San Francisco, but it its head quarters are in Boston, with the actual code written in Russia.

Acronis says it has no one large home market and has been international from day one, selling its products in 90 countries, from offices in 18 countries, and supporting fourteen languages. It says it is one of the few companies its size that can compete globally.

Acronis has an OEM channel with three categories. There are HDD OEMs like Netgear, Seagate, and Iomega. Seagate, for example, ships Acronis software with external hard drives.

A second and smaller category is PC manufacturers, and third is vertical market OEMs shipping Acronis software with medical devices, point-of-sale products and printers. Oce, recently bought by Canon, is one of the largest of these.

The essential guide to IT transformation

More from The Register

next story
The Return of BSOD: Does ANYONE trust Microsoft patches?
Sysadmins, you're either fighting fires or seen as incompetents now
Microsoft: Azure isn't ready for biz-critical apps … yet
Microsoft will move its own IT to the cloud to avoid $200m server bill
Oracle reveals 32-core, 10 BEEELLION-transistor SPARC M7
New chip scales to 1024 cores, 8192 threads 64 TB RAM, at speeds over 3.6GHz
Docker kicks KVM's butt in IBM tests
Big Blue finds containers are speedy, but may not have much room to improve
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
Flash could be CHEAPER than SAS DISK? Come off it, NetApp
Stats analysis reckons we'll hit that point in just three years
Object storage bods Exablox: RAID is dead, baby. RAID is dead
Bring your own disks to its object appliances
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.