Feeds

Acronis: We're snatching Symantec market share

We're coming to get you, backup!

Combat fraud and increase customer satisfaction

CeBIT Acronis says that it is taking market share away from the established players like Symantec as server virtualisation changes prompt customers to re-evaluate backup and recovery products.

It's not that customers migrate backup data sets from, for example, BackupExec to Acronis. Instead the legacy backup software gets left behind as newer consolidated and virtualised servers get protected by software from players like Acronis.

We asked Laurent Dedenis, Acronis' world-wide sales and marketing president for a 90-second summing up of Acronis at CeBIT.

"We provide the full spectrum of protection from bare metal recovery through backup to disaster recovery (DR) targeting Windows and LInux for small and medium enterprises and larger ones with physical to physical (P to P), physical to virtual (P to V), V to V and V to P for Citrix, Hyper-V and VMware with one platform - Acronis Backup and Recovery 10, a single backup facility for on-site/ off-site and cloud protection."

Does VMware provide competition to Acronis?

VMware is selling software to backup via vCloud. There is also VMware backup. This product is in competition with Acronis, but VMware is just V to V and they don't do migration as Acronis does, from one V environment to another ie Citrix to/from VMware.

How does Acronis cope with initial cloud backup loads?

We do initial seeding via an Acronis-delivered hard disk drive (HDD). There is no other way of doing it, no other option. Ditto for large recovery. But times will change. We'll see multi-gigabyte uploads working in decent times.

Network bandwidth will become more available, and, yes, it will be expensive. In fact in Korea broadband speeds in some locations are already extremely high and can do upload and offload at amazing speeds.

Do customers change backup and DR suppliers or do they stay with them for life?

Acronis has been acquiring new customers for six years. So customers do change. Why? They change their own infrastructure. I.e. Servers go virtual. They consolidate 25 servers to 12 or 13 virtual servers and then reconsider all their software, and so become open to other suppliers, better solutions.

So they could abandon the existing BU/DR - or there could be a mix. But the percentage of virtualised servers is growing. Small and medium enterprise (SME) server virtualisation is increasing particularly over the next few years. There is a transition as virtualisation spreads into their environment and SME customers could end up with several BU/DR supplier/product environments.

Do customers actually migrate from one backup environment to another?

There is no automated tools for migration from one BU/DR environment to another. Existing unconsolidated legacy app/servers could stay with legacy BU/DR. Our customers are generally with us for life.

3 Big data security analytics techniques

Next page: Bootnote

More from The Register

next story
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Kingston DataTraveler MicroDuo: Turn your phone into a 72GB beast
USB-usiness in the front, micro-USB party in the back
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
BOFH: Oh DO tell us what you think. *CLICK*
$%%&amp Oh dear, we've been cut *CLICK* Well hello *CLICK* You're breaking up...
AMD's 'Seattle' 64-bit ARM server chips now sampling, set to launch in late 2014
But they won't appear in SeaMicro Fabric Compute Systems anytime soon
Amazon reveals its Google-killing 'R3' server instances
A mega-memory instance that never forgets
Cisco reps flog Whiptail's Invicta arrays against EMC and Pure
Storage reseller report reveals who's selling what
prev story

Whitepapers

SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.