Original URL: http://www.theregister.co.uk/2011/03/04/samsung_on_ipad_2/
Samsung admits iPad 2 will be tough to beat
Price a problem in particular
Posted in Tablets, 4th March 2011 13:57 GMT
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A Samsung executive has admitted that beating the iPad 2's skinniness will be a challenge.
The new Apple fondleslab, priced to match the first-gen model, will also force the South Korean giant to rethink its pricing policy, Lee Don-joo, an executive VP at Samsung's mobile division told local news agency Yonhap [1].
"Apple made it very thin," he said.
Samsung's "10in [tablet] was to be priced higher than the 7in", he said, "but we will have to think that over."
The Tab is 12mm thick. The first iPad was only fractionally bigger - 13.4mm - and putting the two in your hand, you'd be hard pressed to notice a difference. The 10in Tab is 11mm But the iPad 2 will be 9mm front to back.
Samsung's 10in Galaxy Tab [2] has yet to ship, but it was naturally expected to be pricier than the 7in model.
Amazon.co.uk has the list price of the tablet at £800, though that's being discounted to just £400 - a sign, perhaps, that the Android 2.2 tablet isn't as popular with punters [3] as Samsung hoped it would be.
The 10in model is likely to list at more than £800. Discounts and mobile network operator subsidies will bring that down, of course, but the latter will help the 3G iPad 2 too. But the basic, Wi-Fi only iPad 2 will set the benchmark, and that's £429, with the original iPad now cut to £329. ®