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Microsoft rallies IE6 death squads

Voyeur site enlists netizens

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Microsoft has launched a fresh campaign to eradicate Internet Explorer 6 from the web.

Redmond's Internet Explorer 6 Countdown web page lets you watch the decline of IE6's market share decline, encouraging websites to drop support for browser and urging netizen IE6 holdouts to switch to "a modern browser".

According to Microsoft's site, after 10 years, "it's time to say goodbye" to IE6.

"This website is dedicated to watching Internet Explorer 6 usage drop to less than 1% worldwide, so more websites can choose to drop support for Internet Explorer 6, saving hours of work for web developers," Microsoft says.

IE6's worldwide market share is 3.59 per cent, according to W3C Counter. That compares to 9.97 per cent a year ago and 7.90 per cent in May 2010, when Microsoft last tried to enroll netizens into its cause, saying that using IE6 is like drinking nine-year-old milk because of the risks involved.

In March 2010, Microsoft also sent IE6 flowers to mark its browser's funeral, but it was the milk campaign that was Microsoft's last big anti-IE6 push. That campaign in May 2010 came from down under, being pushed by Microsoft Australia. Microsoft's new push targets the world and shows IE6 with a toe-hold in many countries, but it's most widely used in China, where it has a 34.5 per cent share, according to Net Applications.

To help finally kill of IE6, Microsoft's site includes code for a site banner that web meisters can install and that tells people to switch from IE6. There's also security and performance comparisons of IE6 and IE8, and, er, a Twitter hash tag that you can use to annoy all your followers with.

Also included are a set of customer case studies and a migration workshop for organizations firmly rooted in the past. Many corporations are using IE6 to run custom-built internal applications. ®

The smart choice: opportunity from uncertainty

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