Feeds

RIM brushes off HP fondleslab innuendo

When marketing monkeys attack

3 Big data security analytics techniques

You might be sick of the pundits falling all over themselves to pour love on the iPad. You may be sick of the Apple fondleslab. But at least you can recognize one when you see one.

The same can't be said for tablets from other big name outfits. Apparently, competitors have reached the breaking points of their creative imaginations as they try to out-Apple Apple.

HP claims that Research in Motion (RIM) is copying HP's webOS-enabled TouchPad with its Blackberry PlayBook, a device based on an operating system from QNX Software, bought by RIM in April last year.

Neither the webOS-based TouchPad or the PlayBook have shipped, but both companies have been bigging-up their slabs.

RIM chief executive Jim Baisille recently told the gargantuan Mobile Word Congress that RIM would "shame" Apple's iPad, the progenitor of all things slate-like. He did so without actually using the "A" word.

But Laptop reports that RIM's senior vice president for business and platform marketing Jeff McDowell has laid out a strong defense of the PlayBook following a dig by a fellow product-marketing monkey at HP.

HP TouchPad director of product marketing Jon Oakes apparently said: "From what we’ve seen in the market, there are some uncanny similarities. It’s a fast innovation cycle and a fast imitation cycle in this market, so we just know that we have the creative engine here to continue to build on what we have, and we’ll keep innovating, we’ll keep honing and those guys hopefully will continue to see the value in it and keep following us by about a year."

With his response, McDowell takes the long way around the computer-as-car metaphor to explain away the attack:

I feel that we set out from the ground up to define a user experience that we felt would delight our customers, and we landed in a place that may look like other competitive devices. But there was no intention and no preconceived notion that this is what we want to end up looking like. In fact, I think QNX had that design lined up before we even started working with them.

You know, cars over time end up looking a lot alike because you put them through a wind tunnel, and when you’re trying to come up with the best coefficient to drag ratio, there’s one optimized shape that gets the best wind resistance, right? Well, when you’re trying to optimize user experience that juggles multitasking, multiple apps open at once, and on a small screen, you’re going to get people landing on similar kinds of designs.

Maybe the competition really is out of ideas – that is, except for the ones that they're stealing from Apple. ®

SANS - Survey on application security programs

More from The Register

next story
Samsung Galaxy S5 fingerprint scanner hacked in just 4 DAYS
Sammy's newbie cooked slower than iPhone, also costs more to build
US mobile firms cave on kill switch, agree to install anti-theft code
Slow and kludgy rollout will protect corporate profits
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Report: Apple seeking to raise iPhone 6 price by a HUNDRED BUCKS
'Well, that 5c experiment didn't go so well – let's try the other direction'
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Sony battery recall as VAIO goes out with a bang, not a whimper
The perils of having Panasonic as a partner
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.