Feeds

TalkTalk silenced over anti-BT comparison

ASA rejects value and price not the same argument

Remote control for virtualized desktops

BT has scored a minor victory over TalkTalk, after it had a trio of complaints about the latter's advertising upheld.

BT had objected to an ad punting a TalkTalk phone and broadband package, which claimed users could save £154 over 18 months compared to BT.

TalkTalk was not comparing like with like, complained BT. It claimed the BT package cited was not the most similar to the one TalkTalk was pushing, and was based on a higher line charge than BT's best available. None of BT's own promotions were mentioned, it added.

The ad also attracted a complaint from Plusnet, which challenged TalkTalk's "unbeatable value phone and broadband" claim.

On the first two claims, TalkTalk argued the toss. On the third, it said it was "an oversight" not to have mentioned BT's own promotions.

As to Plusnet's claims, TalkTalk said it was pushing a "value" argument, "a concept which, while related to price was not solely assessed on price".

However, none of this washed with the ASA, which upheld all the complaints, and said TalkTalk must not run the ad again in its current form. ®

Beginner's guide to SSL certificates

More from The Register

next story
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Broadband sellers in the UK are UP TO no good, says Which?
Speedy network claims only apply to 10% of customers
Virgin Media struck dumb by NATIONWIDE packet loss balls-up
Turning it off and on again fixes glitch 12 HOURS LATER
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
Ofcom tackles complaint over Premier League footie TV rights
Virgin Media: UK fans pay the most for the fewest matches
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Website security in corporate America
Find out how you rank among other IT managers testing your website's vulnerabilities.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.