Feeds

TalkTalk silenced over anti-BT comparison

ASA rejects value and price not the same argument

Internet Security Threat Report 2014

BT has scored a minor victory over TalkTalk, after it had a trio of complaints about the latter's advertising upheld.

BT had objected to an ad punting a TalkTalk phone and broadband package, which claimed users could save £154 over 18 months compared to BT.

TalkTalk was not comparing like with like, complained BT. It claimed the BT package cited was not the most similar to the one TalkTalk was pushing, and was based on a higher line charge than BT's best available. None of BT's own promotions were mentioned, it added.

The ad also attracted a complaint from Plusnet, which challenged TalkTalk's "unbeatable value phone and broadband" claim.

On the first two claims, TalkTalk argued the toss. On the third, it said it was "an oversight" not to have mentioned BT's own promotions.

As to Plusnet's claims, TalkTalk said it was pushing a "value" argument, "a concept which, while related to price was not solely assessed on price".

However, none of this washed with the ASA, which upheld all the complaints, and said TalkTalk must not run the ad again in its current form. ®

Providing a secure and efficient Helpdesk

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.