Feeds

Ford CEO talks up e-car future

Alan Mulally speaks out on platforms, prices and power generation

Internet Security Threat Report 2014

Interview Ford's five-year e-car plan will see the motor maker's eco-friendly vehicles spring from its existing lines, not as new, bespoke designs, company CEO Alan Mulally has told Reg Hardware.

Speaking one-on-one to Reg Hardware just ahead of his CeBit keynote yesterday, Mulally revealed that the battery powered members of Ford's C1 global platform will share 80 per cent of their components with their petrol and diesel counterparts.

Ford e-Focus

Ford's battery powered Focus: coming to Blighty early next year

A wholly battery-powered Ford Focus will hit European showrooms early in 2012 and will be joined the following year by hybrid and plug-in hybrid versions of the C-Max mini MPV.

Ford has been criticised for basing its e-cars on existing platforms rather than starting with a clean sheet of paper. Ground-up designs are considered by some pundits and manufacturers to be a better way of maximising the EV's environmental and performance credentials.

But Mulally said the start-from-scratch approach overlooks the economies of scale the company hopes to gain by using the C1 platform.

Ford e-Focus

Power train: inside the e-Focus

Price is, after all, one of the key barriers e-cars have to overcome if they are to attract ordinary buyers. Government hand-outs will only go so far. Reducing the cost of design and production is essential if battery and hybrid models are to be placed within reach of mainstream consumers.

Remote control for virtualized desktops

Next page: Price fighting

More from The Register

next story
Antarctic ice THICKER than first feared – penguin-bot boffins
Robo-sub scans freezing waters, rocks warming models
I'll be back (and forward): Hollywood's time travel tribulations
Quick, call the Time Cops to sort out this paradox!
Your PHONE is slowly KILLING YOU
Doctors find new Digitillnesses - 'text neck' and 'telepressure'
Reuse the Force, Luke: SpaceX's Elon Musk reveals X-WING designs
And a floating carrier for recyclable rockets
Britain's HUMAN DNA-strewing Moon mission rakes in £200k
3 days, and Kickstarter moves lander 37% nearer takeoff
Rosetta science team thinks Philae might come to life in the spring
And disclose the biggest surprise of Comet 67P
Bond villains lament as Wicked Lasers withdraw death ray
Want to arm that shark? Better get in there quick
prev story

Whitepapers

Driving business with continuous operational intelligence
Introducing an innovative approach offered by ExtraHop for producing continuous operational intelligence.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Internet Security Threat Report 2014
An overview and analysis of the year in global threat activity: identify, analyze, and provide commentary on emerging trends in the dynamic threat landscape.