Feeds

Apple cuts iPad price

Tablet discounted in run-up to new version's debut

The Essential Guide to IT Transformation

Apple has knocked £100 off the price of the first-generation iPad.

Undoubtedly a move to clear the shelves before the arrival, on 25 March, of the new version, the upshot is that buyers can avail themselves of the older, thicker, heavier model for less.

The 16GB Wi-Fi only is now £329, down from £429 - which is what the 16GB Wi-Fi + 3G model now costs.

Run up the 3G-less line, and the 32GB iPad is now £399, the 64GB version £479. Add 100 quid to those prices to add HSPA 3G connectivity.

Who will take Apple up on the offer? With the superior offering only weeks away, not that fans, that's for sure. But it may be enough to tempt buyers keen on the tablet but thus far put off by the price.

Apple won't actively pitch the old iPad as the low-cost option, but that's what it will become, just as the iPhone 3GS is still being sold, despite the arrival of the iPhone 4 last summer.

But even £100 off still leaves the iPad looking pricey when even speedy, Nvidia Tegra 2-based, Android-running tablets like Dixons' Advent Vega can be had for £250. ®

Build a business case: developing custom apps

More from The Register

next story
4K video on terrestrial TV? Not if the WRC shares frequencies to mobiles
Have your say with Ofcom now, before Freeview becomes Feeview
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
You didn't get the MeMO? Asus Pad 7 Android tab is ... not bad
Really, er, stands out among cheapie 7-inchers
Apple winks at parents: C'mon, get your kid a tweaked Macbook Pro
Cheapest models given new processors, more RAM
Leaked Windows Phone 8.1 Update specs tease details of Nokia's next mobes
New screen sizes, dual SIMs, voice over LTE, and more
YES, iPhones ARE getting slower with each new release of iOS
Old hardware doesn't get any faster with new software
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.