Feeds

Apple to launch queue-jumping service for little people

Genius waits for no one. NO ONE

Secure remote control for conventional and virtual desktops

Apple is to launch a queue-jumping service for those who urgently need a genius and are prepared to pay to avoid the wait.

For a token $500 a year Apple will enrol five users into its new "Joint Venture", providing telephone support and the aforementioned priority service, according to reports from both Boy Genius Report and Business Insider.

Business Insider also reckons that Apple's Geniuses will be making house calls, though presumably for an additional fee.

The Joint Venture is apparently to be announced at Wednesday's Apple event, at which many expect to see a cheapo iPhone too. Unfortunately our invitation seems to have been lost in the post so we won't be there, but the details of the Joint Venture have been widely leaked.

The point is to get Apple into small businesses, who are prepared to pay for effective support and unwilling to buy from suppliers who can't provide that. Apple has been hugely successful as a consumer brand, so pushing in to small companies makes perfect sense. ®

Gartner critical capabilities for enterprise endpoint backup

More from The Register

next story
True fact: 1 in 4 Brits are now TERRORISTS
YouGov poll reveals terrible truth about the enemy within
Microsoft exits climate denier lobby group
ALEC will have to do without Redmond, it seems
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
BYOD's dark side: Data protection
An endpoint data protection solution that adds value to the user and the organization so it can protect itself from data loss as well as leverage corporate data.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?