Feeds

Ads overseer told to bring down 'up to' broadband speeds

Punters don't believe them

Maximizing your infrastructure through virtualization

UK watchdog the Advertising Standards Authority has been advised to ban the advertising of broadband speeds prefixed with the phrase 'up to'.

The Communications Consumer Panel (CCP), a body formed by comms watchdog Ofcom to be its independent ear on the street, warned the advertising regulator last week that "the current approach of advertising 'up to' broadband headline speeds is no longer credible or sustainable, and is causing widespread scepticism amongst consumers".

The CCP called on the ASA's Committee of Advertising Practice (CAP) to come up with an alternative measure, such as the minimum speed experienced by at least half of an ISP's customers.

The CAP is already investigating the way ISPs use 'up to' speeds when describing their broadband offerings. Incidentally, it has also taking a look at the use of the word 'unlimited' in mobile and fixed-line data advertising.

Both consultations came to a close last week. Once the committee has pondered input from ISPs and from organisations like the CCP, it will publish its findings. Assuming the ASA accepts them, they will form the basis for the advertising regulations the ASA applies. ®

Reducing security risks from open source software

More from The Register

next story
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Bring back error correction, say Danish 'net boffins
We don't need no steenkin' TCP/IP retransmission and the congestion it causes
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.