Feeds

Google whacks link farms

Less crud with your search

Combat fraud and increase customer satisfaction

Google has made a major change to its search algorithms in order to try to scrub more link farm results from appearing near the top of search results.

The search and advertising giant tweaks results all the time, but said these changes would hit 11.8 per cent of results, and so it wanted people to know what is going on.

The company said: "This update is designed to reduce rankings for low-quality sites – sites which are low-value add for users, copy content from other websites or sites that are just not very useful."

Results almost always contain at least one or two links to pages that have merely scraped content from other sites based on "hot" search terms likely to attract people from search engines.

The company said the list was not based on the Chrome browser blacklist extension. But it did compare what sites people chose to block via the extension and what websites its algorithms were identifying as crap sites.

Looking at the top few dozen sites which people chose to block from their search results, the algorithms caught 84 per cent of them, which Google described as "strong independent confirmation of the user benefits".

So far the changes are US-only, but will be rolled out worldwide if all goes well.

The page for Google's statement on algorithm changes is here.

Searchengineland has analysis of the changes here. ®

Combat fraud and increase customer satisfaction

More from The Register

next story
Android engineer: We DIDN'T copy Apple OR follow Samsung's orders
Veep testifies for Samsung during Apple patent trial
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Batten down the hatches, Ubuntu 14.04 LTS due in TWO DAYS
Admins dab straining server brows in advance of Trusty Tahr's long-term support landing
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Half of Twitter's 'active users' are SILENT STALKERS
Nearly 50% have NEVER tweeted a word
Windows XP still has 27 per cent market share on its deathbed
Windows 7 making some gains on XP Death Day
Internet-of-stuff startup dumps NoSQL for ... SQL?
NoSQL taste great at first but lacks proper nutrients, says startup cloud whiz
Windows 8.1, which you probably haven't upgraded to yet, ALREADY OBSOLETE
Pre-Update versions of new Windows version will no longer support patches
Microsoft TIER SMEAR changes app prices whether devs ask or not
Some go up, some go down, Redmond goes silent
Red Hat to ship RHEL 7 release candidate with a taste of container tech
Grab 'near-final' version of next Enterprise Linux next week
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.