Feeds

Google whacks link farms

Less crud with your search

Internet Security Threat Report 2014

Google has made a major change to its search algorithms in order to try to scrub more link farm results from appearing near the top of search results.

The search and advertising giant tweaks results all the time, but said these changes would hit 11.8 per cent of results, and so it wanted people to know what is going on.

The company said: "This update is designed to reduce rankings for low-quality sites – sites which are low-value add for users, copy content from other websites or sites that are just not very useful."

Results almost always contain at least one or two links to pages that have merely scraped content from other sites based on "hot" search terms likely to attract people from search engines.

The company said the list was not based on the Chrome browser blacklist extension. But it did compare what sites people chose to block via the extension and what websites its algorithms were identifying as crap sites.

Looking at the top few dozen sites which people chose to block from their search results, the algorithms caught 84 per cent of them, which Google described as "strong independent confirmation of the user benefits".

So far the changes are US-only, but will be rolled out worldwide if all goes well.

The page for Google's statement on algorithm changes is here.

Searchengineland has analysis of the changes here. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
Sway: Microsoft's new Office app doesn't have an Undo function
Content aggregation, meet the workplace ... oh
Sign off my IT project or I’ll PHONE your MUM
Honestly, it’s a piece of piss
Do Moan! MONSTER 6-day EMAIL OUTAGE hits Domain Monster
Customers freaked out by frightful service
Return of the Jedi – Apache reclaims web server crown
.london, .hamburg and .公司 - that's .com in Chinese - storm the web server charts
NetWare sales revive in China thanks to that man Snowden
If it ain't Microsoft, it's in fashion behind the Great Firewall
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.