Feeds

Brits luv broadband. True

Fast net access most important innovation of the last decade

Maximizing your infrastructure through virtualization

Britons believe broadband connectivity to be the product that has most changed their lives over the past ten years.

So says a survey of 2243 adults "weighted to represent UK population" carried out by a marketing consultancy you've never heard of on behalf of a management consultancy you've also never heard of.

Punters placed home broadband at the top of the chart, scoring it 192 points out of 300, a rating that places the service well ahead of second-placed entry, online shopping, which garnered 94 points.

Google alone took third place, scoring 54 points.

Other such significant contributors to Britons' wellbeing include chip'n'pin, digital cameras, online comparison sites, community recycling, health-centric food labels and low-cost air travel.

Most folk favoured services that saved them time or money, they indicated, rather than rate products for their technology alone. But they generally rated usefulness above all, so it's not at all surprising that fast, always-on internet access scored so highly.

The decade's most disliked "innovations" proved to be reality TV - odd, given how many Brits watch the wretched stuff - closely followed by Facebook, pop-up advertising, Twitter, automated phone systems, congestion charging and plastic bags you have to pay for.

Rounding out the list were some bizarre entries: DVD subscription services, tracker mortgages and public bike schemes, all of which while one might not care to use surely don't warrant actual hatred.

Bad luck, Boris. ®

Reducing security risks from open source software

More from The Register

next story
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Bring back error correction, say Danish 'net boffins
We don't need no steenkin' TCP/IP retransmission and the congestion it causes
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
BlackBerry: Toss the server, mate... BES is in the CLOUD now
BlackBerry Enterprise Services takes aim at SMEs - but there's a catch
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.