Feeds

SWAT team cuffs masked Dell flack for 'deadly' tablet promo

Call 911! He's selling the Dell Streak!

Gartner critical capabilities for enterprise endpoint backup

Dell's Round Rock, Texas headquarters was stormed by a police SWAT team on Monday after multiple 911 calls reported that a masked gunman was ordering employees into a building lobby.

Round Rock's finest discovered employee Bryan Chester dressed in a biker outfit, wearing a skull mask, and carrying what callers identified as "two metallic objects."

But this wasn't really a hostage situation. Chester and his supervisor Daniel Rawson were engaged in a ill-advised promo stunt, reportedly to introduce staffers to a new Dell Streak tablet.

"Through a series of misinterpretation, miscommunication, this sent a lot of others into a controlled panic," police spokesman Eric Poteet told Austin news station KXAN.

Chester and Rawson compounded their idiocy, KXAN reported, by refusing to comply with police orders to cease and desist. "If it wasn't serious enough," Poteet said, "that elevated it to extreme risk scenario."

Considering the gun-happy culture of Texas, the two marketeers were lucky that none of the employees they terrorized were packing heat.

Both pranksters were arrested, and according to KXAN, Both face misdemeanor charges for "Interfering with Public Duties and Deadly Conduct."

A Dell spokesman called the use of a skull-mask to drive employees into the building lobby for a product intro "an unfortunate choice," and thanked the Round Rock police for responding quickly before anyone was hurt.

One commenter to the KXAN story aptly summarized the event by quoting tough-guy actor John Wayne's well-know dictum: "Life's hard. It's even harder when you're stupid." ®

5 things you didn’t know about cloud backup

More from The Register

next story
Raspberry Pi B+: PHWOAR, get a load of those pins
More USB ports than your laptop? You'd better believe it...
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Now that's FIRE WIRE: HP recalls 6 MILLION burn-risk laptop cables
Right in the middle of Burning Mains Man week
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
Super Cali signs a kill-switch, campaigners say it's atrocious
Remote-death button bad news for crooks, protesters – and great news for hackers?
HUGE iPAD? Maybe. HUGE ADVERTS? That's for SURE
Noo! Hand not big enough! Don't look at meee!
prev story

Whitepapers

A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.