Feeds

What sealed Nokia's fate?

It's the bureaucracy, stupid

High performance access to file storage

"Here's an ecosystem we made earlier..."

But it had a "Plan B", and had been considering it for years. In 2002, I'm told, Linus Torvalds convinced Nokia to create a Linux unit. The skunkworks bore fruit in 2005, and Nokia backed it strongly, maintaining an high retail profile for it in the United States.

The 770 Tablet couldn't make cellular phone calls, but it made things easy that were difficult on its Symbian phones, such as web browsing. Nokia believed that given time, open source would give it a thriving third-party application "ecosystem".

According to the now-departed Anssi Vanjoki, Nokia believed it would take five iterations to get its Linux platform right, as a mass market smartphone. In the fourth iteration, with the 900, Nokia added cellular telephony. Vanjoki hinted the fifth would arrive in 2010. It never did.

nokia's 770

Nokia had also learned the hard way that Symbian was too complex for all but the most dedicated developers. It needed a cool new API. Belatedly, at the start of 2008, it bought one. Trolltech's Qt was widely admired and proven in the marketplace Skype and Google Earth used it. Here was the killer application framework Nokia had already needed.

But Nokia took so long bringing Qt to Symbian and Linux that the job even wasn't really finished three years later, when Elop announced his revolution last Friday. Since Qt already ran on Linux this is quite an achievement. Or quite a non-achievement. Trolltech co-founders Eng and Noord, and CTO Schilling had all long since departed.

So Nokia had a Plan B, and it had a compelling developer story. But it was too late. What killed Nokia's ambitions then was not stupidity, but its bureaucracy.

The bureaucracy ensured Nokia couldn't execute on its ideas, just when it needed to rapidly and with relentless focus. As late as 2009, Nokia's services chief, would-be media mogul, and honorary American Tero Ojanpera was dismissing the competition as "that fruit company". And with leadership as contemptuous of the market as that, anybody who upset the status quo was going to get in trouble. Projects dragged on, lost in political in-fighting.

I find this quite astounding. It wasn't as if Nokia was so wedded to one legacy success (say, a mainframe) that it didn't see the opportunities in its successor (say, a minicomputer). It wanted to build the successor, but its bureaucracy wouldn't allow it to.

Before starting this piece I'd wanted to focus on three mistakes that were important. But there was only really one factor.

Nokia N900

Nokia even had a whizzy new UI for the N900.
Shame about the font, though

The problem Stephen Elop faces now is not a technical one. I'll offer another Unpopular Opinion here: that WP7 is really remarkably good already. If it wasn't called Microsoft Windows Phone 7, and had it instead originated with a plucky startup more people would be able to appreciate it better. The Microsoft imprimatur ensures WP will never be cool - but does at least give it some assurance of backing.

Elop is correct in identifying Android as a mad sharkpool of manufacturers thrashing around in pursuit of a tiny profit, eating each other in the process. If he had to plump for an OS to license, of the two, WP was the better choice.

Elop's problem is that historically you can't really take a large bureaucracy and expect a lean, mean fighting machine to emerge. You usually just get a smaller bureaucracy. ®

High performance access to file storage

More from The Register

next story
Broadband Secretary of SHEEP sensationally quits Cabinet
Maria Miller finally resigns over expenses row
Skype pimps pro-level broadcast service
Playing Cat and Mouse with the media
Beat it, freetards! Dyn to shut down no-cost dynamic DNS next month
... but don't worry, charter members, you're still in 'for life'
Like Google, Comcast might roll its own mobile voice network
Says anything's possible if regulators approve merger with Time Warner
EE dismisses DATA-BURNING glitch with Orange Mail app
Bug quietly slurps PAYG credit - yet EE denies it exists
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
Facebook splats in-app chat, whacks brats into crack yakety-yak app
Jibber-jabbering addicts turfed out just as Zuck warned
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.