Feeds

Watchdog turns a blind eye to Danish fu*king

Det er en fu*king lettelse, admits satellite broadcaster

Secure remote control for conventional and virtual desktops

The Advertising Standards Authority has turned a blind eye to Danish "fucking" after ruling the word isn't particularly offensive in the land of Carlsberg, bacon and Lego.

The landmark decision comes in response to a single complaint about an advert for telecoms provider TDC, broadcast on TV3 Denmark, which contained the phrase "jag er så fucking stolt".

The ASA explains that the offending punt was part of "a long running and well-known humorous campaign... based around three famous comedic actors playing the roles of a middle-aged married couple and their neighbour".

It elaborates: "The husband and wife were naturists. The neighbour had no phone, internet or TV and the couple's aim was to get him updated on telecommunications."

In the advert in question, the naturist missus "sang a song in Danish", during which she warbled the line in question.

Viasat, the company responsible for broadcasting the outrage from its London base, was obliged to explain that "fucking" doesn't have the same impact in Denmark as it does in Blighty.

It provided a translation of "Det idag vi fejrer slverfest, jag er så fucking stolt", as "It is today we celebrate our silver anniversary, I'm so damn proud", and argued "that the English word 'fucking' had become part of the Danish language as a slang word, it had lost some of its original English meaning and with it its level of offence, and the pronunciation of it had even changed to 'focking', to sound more Danish".

Viasat's linguistic defence convinced the watchdog, which ruled: "The ASA understood that 'fucking', although a swear word in Danish, was much milder than, and did not have the same offensive connotations as, the word 'fucking' in English. We concluded that the ad was unlikely to cause serious or widespread offence to viewers in Denmark."

Back in 2008, the ASA made another valuable contribution to the approved advertising lexicon when it deemed "feck" fit for human consumption. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Cops apologise for leaving EXPLOSIVES in suitcase at airport
'Canine training exercise' SNAFU sees woman take home booming baggage
Apple's Mr Havisham: Tim Cook says dead Steve Jobs' office has remained untouched
'I literally think about him every day' says biz baron's old friend
Flaming drone batteries ground commercial flight before takeoff
Passenger had Something To Declare, instead fiddled while plane burned
Jony Ive: Apple iWatch will SCREW UP Switzerland's economy
Apple's chief designer forgot one crucial point about overpriced bling
Apple Fanbois (and girls) already lining up for NEW iPHONE
You know, that one that hasn't even been announced yet?
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.