Feeds

Watchdog turns a blind eye to Danish fu*king

Det er en fu*king lettelse, admits satellite broadcaster

Eight steps to building an HP BladeSystem

The Advertising Standards Authority has turned a blind eye to Danish "fucking" after ruling the word isn't particularly offensive in the land of Carlsberg, bacon and Lego.

The landmark decision comes in response to a single complaint about an advert for telecoms provider TDC, broadcast on TV3 Denmark, which contained the phrase "jag er så fucking stolt".

The ASA explains that the offending punt was part of "a long running and well-known humorous campaign... based around three famous comedic actors playing the roles of a middle-aged married couple and their neighbour".

It elaborates: "The husband and wife were naturists. The neighbour had no phone, internet or TV and the couple's aim was to get him updated on telecommunications."

In the advert in question, the naturist missus "sang a song in Danish", during which she warbled the line in question.

Viasat, the company responsible for broadcasting the outrage from its London base, was obliged to explain that "fucking" doesn't have the same impact in Denmark as it does in Blighty.

It provided a translation of "Det idag vi fejrer slverfest, jag er så fucking stolt", as "It is today we celebrate our silver anniversary, I'm so damn proud", and argued "that the English word 'fucking' had become part of the Danish language as a slang word, it had lost some of its original English meaning and with it its level of offence, and the pronunciation of it had even changed to 'focking', to sound more Danish".

Viasat's linguistic defence convinced the watchdog, which ruled: "The ASA understood that 'fucking', although a swear word in Danish, was much milder than, and did not have the same offensive connotations as, the word 'fucking' in English. We concluded that the ad was unlikely to cause serious or widespread offence to viewers in Denmark."

Back in 2008, the ASA made another valuable contribution to the approved advertising lexicon when it deemed "feck" fit for human consumption. ®

Reducing security risks from open source software

More from The Register

next story
Delaware pair nabbed for getting saucy atop Mexican eatery
Burrito meets soft taco in alleged rooftop romp outrage
Japanese artist cuffed for disseminating 3D ladyparts files
Printable genitalia fall foul of 'obscene material' laws
Brit Rockall adventurer poised to quit islet
Occupation records broken, champagne corks popped
Carlos: Slim your working week to just three days of toil
'Midas World' vision suggests you retire later, watch more tellie and buy more stuff
Apple: No, China. iPhone is NOT public enemy number 1
Beijing fears it could beam secrets back to America
Canuck reader threatens suicide over exact dimensions of SPAAAACE!
How many As? Reg hack's writing cops a shoeing
Accused! Yahoo! exec! SUES! her! accuser!, says! sex! harassment! never! happened!
Allegations were for 'financial gain', countersuit claims
prev story

Whitepapers

Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.