Feeds

Australian group buying soars

From invisible to fly-speck in only 12 months

Maximizing your infrastructure through virtualization

The Australian group buying market is set to grow by 284 per cent in 2011, generating A$242m and capturing 0.1 per cent of Australia’s A$200bn retail market.

The forecast from research firm Telsyte says group-buying is the fastest growing in the online retail. The sector is in nascent development, with players launching last year and gaining traction in the last quarter.

The top four sites – Spreets (which was recently acquired for $40m by Yahoo!7), Scoopon, Jump On It, and Cudo – represent 79 per cent of the industry’s revenues, estimated at $63m in 2010. There are around 20 group buying sites operating in Australia with global leader Groupon landing locally this week operating as stardeals.com.au.

The sector employees over 350 people and is expected to more than double its headcount in 2011.

“The success of online group buying in Australia shows that Australians are becoming increasingly social in their shopping activities. Consumers are moving from a simplistic click-to-buy shopping cart experience to a more dynamic social way of buying online” Telsyte senior research manager Sam Yip says.

Telsyte claims that new growth will come from "hyper-local" offerings and players that target specific market areas such as health or food. Further growth will also stem from the development of mobile group buying applications.

The research also claims that group buying plays from the likes of Google and Facebook will further shake up the market.

Associated industries are also poised to leverage the growth, with agencies horning in for their cut by representing merchants in deal negations and analysis, while white-label software platforms providers will gain from local media publishers entering the group buying industry through partnership or acquisitions. ®

Top three mobile application threats

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Nadella: Apps must run on ALL WINDOWS – PCs, slabs and mobes
Phone egg, meet desktop chicken - your mother
White? Male? You work in tech? Let us guess ... Twitter? We KNEW it!
Grim diversity numbers dumped alongside Facebook earnings
Microsoft: We're making ONE TRUE WINDOWS to rule us all
Enterprise, Windows still power firm's shaky money-maker
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.