Feeds

Lasoo: Users click with online catalogues

Aussies like it mobile

Securing Web Applications Made Simple and Scalable

Australian online catalogue aggregator Lasoo has doubled its audience in the last year, reporting a record high 5.6 million product views in December.

Lasoo, which allows consumers to window shop and compare prices online, revealed that 257.8 products were viewed on Lasoo every second, in the three months leading up to Christmas. While more than 2 million Lasoo visitors acknowledged visiting a physical store following their Lasoo research and 75 per cent made a purchase.

A key shift in viewer’s online retail browsing habits is that they now like to do on the small screen. Fifteen million catalogue pages were viewed on mobile devices during the Christmas season, with the screen of choice going to the iPhone followed by the iPad, Android App and Windows 7 devices. Lasoo anticipates that demand for mobile retail information will continue to grow in 2011 and that mobile devices will be a weapon of choice in pre-shop research.

The spike in traffic was driven by the strong Australian dollar which drove Australia shoppers to offshore retail sites in droves.

Forrester Research forecasts that Australian online retail sales are set to almost double from A$16.9bn in 2009 to A$33.3bn in 2015.

Lasoo Executive General Manager Paul Marshall says however that online sales transactions represent a small percentage of total retail sales. “Online research influenced 50 per cent of sales that occurred in Australia’s bricks-and-mortar retail stores. So the big prize still remains, with a strong focus on reaching and influencing the shopper who is online. Both online marketing and online commerce need to be part of a retailer’s multichannel strategy,” he said. ®

Build a business case: developing custom apps

More from The Register

next story
Airbus promises Wi-Fi – yay – and 3D movies (meh) in new A330
If the person in front reclines their seat, this could get interesting
UK Parliament rubber-stamps EMERGENCY data grab 'n' keep bill
Just 49 MPs oppose Drip's rushed timetable
Want to beat Verizon's slow Netflix? Get a VPN
Exec finds stream speed climbs when smuggled out
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
Big Blue Apple: IBM to sell iPads, iPhones to enterprises
iOS/2 gear loaded with apps for big biz ... uh oh BlackBerry
Price cuts, new features coming for Office 365 small biz customers
New plans for companies with up to 300 staff to launch in fall
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Mobile application security vulnerability report
The alarming realities regarding the sheer number of applications vulnerable to attack, and the most common and easily addressable vulnerability errors.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.