Feeds

Lasoo: Users click with online catalogues

Aussies like it mobile

The Power of One Infographic

Australian online catalogue aggregator Lasoo has doubled its audience in the last year, reporting a record high 5.6 million product views in December.

Lasoo, which allows consumers to window shop and compare prices online, revealed that 257.8 products were viewed on Lasoo every second, in the three months leading up to Christmas. While more than 2 million Lasoo visitors acknowledged visiting a physical store following their Lasoo research and 75 per cent made a purchase.

A key shift in viewer’s online retail browsing habits is that they now like to do on the small screen. Fifteen million catalogue pages were viewed on mobile devices during the Christmas season, with the screen of choice going to the iPhone followed by the iPad, Android App and Windows 7 devices. Lasoo anticipates that demand for mobile retail information will continue to grow in 2011 and that mobile devices will be a weapon of choice in pre-shop research.

The spike in traffic was driven by the strong Australian dollar which drove Australia shoppers to offshore retail sites in droves.

Forrester Research forecasts that Australian online retail sales are set to almost double from A$16.9bn in 2009 to A$33.3bn in 2015.

Lasoo Executive General Manager Paul Marshall says however that online sales transactions represent a small percentage of total retail sales. “Online research influenced 50 per cent of sales that occurred in Australia’s bricks-and-mortar retail stores. So the big prize still remains, with a strong focus on reaching and influencing the shopper who is online. Both online marketing and online commerce need to be part of a retailer’s multichannel strategy,” he said. ®

Boost IT visibility and business value

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
Nadella: Apps must run on ALL WINDOWS – PCs, slabs and mobes
Phone egg, meet desktop chicken - your mother
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.