Feeds

Lasoo: Users click with online catalogues

Aussies like it mobile

Intelligent flash storage arrays

Australian online catalogue aggregator Lasoo has doubled its audience in the last year, reporting a record high 5.6 million product views in December.

Lasoo, which allows consumers to window shop and compare prices online, revealed that 257.8 products were viewed on Lasoo every second, in the three months leading up to Christmas. While more than 2 million Lasoo visitors acknowledged visiting a physical store following their Lasoo research and 75 per cent made a purchase.

A key shift in viewer’s online retail browsing habits is that they now like to do on the small screen. Fifteen million catalogue pages were viewed on mobile devices during the Christmas season, with the screen of choice going to the iPhone followed by the iPad, Android App and Windows 7 devices. Lasoo anticipates that demand for mobile retail information will continue to grow in 2011 and that mobile devices will be a weapon of choice in pre-shop research.

The spike in traffic was driven by the strong Australian dollar which drove Australia shoppers to offshore retail sites in droves.

Forrester Research forecasts that Australian online retail sales are set to almost double from A$16.9bn in 2009 to A$33.3bn in 2015.

Lasoo Executive General Manager Paul Marshall says however that online sales transactions represent a small percentage of total retail sales. “Online research influenced 50 per cent of sales that occurred in Australia’s bricks-and-mortar retail stores. So the big prize still remains, with a strong focus on reaching and influencing the shopper who is online. Both online marketing and online commerce need to be part of a retailer’s multichannel strategy,” he said. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Bladerunner sequel might actually be good. Harrison Ford is in it
Go ahead, you're all clear, kid... Sorry, wrong film
Euro Parliament VOTES to BREAK UP GOOGLE. Er, OK then
It CANNA do it, captain.They DON'T have the POWER!
Musicians sue UK.gov over 'zero pay' copyright fix
Everyone else in Europe compensates us - why can't you?
I'll be back (and forward): Hollywood's time travel tribulations
Quick, call the Time Cops to sort out this paradox!
Megaupload overlord Kim Dotcom: The US HAS RADICALISED ME!
Now my lawyers have bailed 'cos I'm 'OFFICIALLY' BROKE
Forget Hillary, HP's ex CARLY FIORINA 'wants to be next US Prez'
Former CEO has political ambitions again, according to Washington DC sources
prev story

Whitepapers

Seattle children’s accelerates Citrix login times by 500% with cross-tier insight
Seattle Children’s is a leading research hospital with a large and growing Citrix XenDesktop deployment. See how they used ExtraHop to accelerate launch times.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Why CIOs should rethink endpoint data protection in the age of mobility
Assessing trends in data protection, specifically with respect to mobile devices, BYOD, and remote employees.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Website security in corporate America
Find out how you rank among other IT managers testing your website's vulnerabilities.