Feeds

Lasoo: Users click with online catalogues

Aussies like it mobile

Website security in corporate America

Australian online catalogue aggregator Lasoo has doubled its audience in the last year, reporting a record high 5.6 million product views in December.

Lasoo, which allows consumers to window shop and compare prices online, revealed that 257.8 products were viewed on Lasoo every second, in the three months leading up to Christmas. While more than 2 million Lasoo visitors acknowledged visiting a physical store following their Lasoo research and 75 per cent made a purchase.

A key shift in viewer’s online retail browsing habits is that they now like to do on the small screen. Fifteen million catalogue pages were viewed on mobile devices during the Christmas season, with the screen of choice going to the iPhone followed by the iPad, Android App and Windows 7 devices. Lasoo anticipates that demand for mobile retail information will continue to grow in 2011 and that mobile devices will be a weapon of choice in pre-shop research.

The spike in traffic was driven by the strong Australian dollar which drove Australia shoppers to offshore retail sites in droves.

Forrester Research forecasts that Australian online retail sales are set to almost double from A$16.9bn in 2009 to A$33.3bn in 2015.

Lasoo Executive General Manager Paul Marshall says however that online sales transactions represent a small percentage of total retail sales. “Online research influenced 50 per cent of sales that occurred in Australia’s bricks-and-mortar retail stores. So the big prize still remains, with a strong focus on reaching and influencing the shopper who is online. Both online marketing and online commerce need to be part of a retailer’s multichannel strategy,” he said. ®

Reducing the cost and complexity of web vulnerability management

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Hey, Scots. Microsoft's Bing thinks you'll vote NO to independence
World's top Google-finding website calls it for the UK
Apple CEO Tim Cook: TV is TERRIBLE and stuck in the 1970s
The iKing thinks telly is far too fiddly and ugly – basically, iTunes
Israeli spies rebel over mass-snooping on innocent Palestinians
'Disciplinary treatment will be sharp and clear' vow spy-chiefs
Huawei ditches new Windows Phone mobe plans, blames poor sales
Giganto mobe firm slams door shut on Microsoft. OH DEAR
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
OECD lashes out at tax avoiding globocorps' location-flipping antics
You hear that, Amazon, Google, Microsoft et al?
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.