Feeds

Australia online ad spend reaches A$2.65bn

IAB says we really love video ads

SANS - Survey on application security programs

Australian online advertising recorded its biggest ever spend in the last quarter, peaking at $A627.75m, a 22 per cent increase from the Q4, 2009. Total online advertising expenditure for 2010 was $A2.265bn, according to the IAB Australia Online Advertising Expenditure Report (OAER).

IAB Australia says the market is on track to reach $3bn by 2012. Search and directories advertising took the lion’s share of spend at 50 per cent of total expenditure for the year ($1.1bn), followed by display advertising at 27 per cent and classifieds at 23 per cent. Cars, money, shopping and beauty are key sectors driving the online display ad spend.

Australians are watching nearly 1 billion videos online each month, driving the demand for rich content and associated advertising. Video based advertising continued to strongly increase, with total advertising spend of $A9.7m in Q4, representing 83 per cent year-on-year growth. The total ad-spend for video advertising in 2010 was $A33.4m.

According to Paul Fisher, CEO of IAB Australia, “consumers’ voracious appetite for content, services, social connection, search and video online is growing dramatically every year". Fisher continued: "We are experiencing a structural shift in Australia and globally in the advertising and marketing industry as advertisers and agencies restructure their organizations and their budgets to better equip themselves to reach, engage and influence their customers online.” ®

3 Big data security analytics techniques

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Record labels sue Pandora over vintage song royalties
Companies want payout on recordings made before 1972
Ex–Apple CEO John Sculley: Ousting Steve Jobs 'was a mistake'
Twenty-nine years later, post-Pepsi exec has flat-forehead moment
Number crunching suggests Yahoo! US is worth less than nothing
China and Japan holdings worth more than entire company
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.