Feeds

Wanna puff the Old Republic? Only if you do it for free

Bioware slips golden handcuffs on SW:TOR fansites

  • alert
  • submit to reddit

The Power of One eBook: Top reasons to choose HP BladeSystem

Whatever benchmarks Bioware’s upcoming launch of MMOG Star Wars: The Old Republic (SW:TOR) looks like setting in gameplay, it’s already beaten the pack in legalistic control of third-party websites wanting to cover the game.

Any fansites that want Bioware’s support – including promos on Twitter, Facebook and the SW:TOR website – must take no money from anywhere. SW:TOR licensee Bioware sent an email to fansites (including the blog operated by this author) demanding they sign an agreement preventing them from running advertising or accepting donations.

More conventional media are left alone. Senior community coordinator for Bioware David Bass, when asked by TOROZ why large sites such as IGN and Wired can run advertising and still be likely to receive promotion by Bioware in some form, whereas ‘fansites’ can’t, stated:

“There’s a big difference between press and fansites. Fansites are those who cover SW:TOR exclusively. IGN and Wired are press, and therefore they have a completely different process (and have to go through EA and Lucas in order to get anything). The benefit of being a fansite is that you get a direct line to BioWare (ie: Me)”.

Bioware’s strategy seems to be simple: use the passion for the Star Wars franchise to handcuff fansite operators.

Any group wanting to do more with their site – for example, better-resourced game coverage – needs either to forgo the option of any income to support the analysis, or skip the agreement and go to the back of the queue for information from Bioware.

The true test will come when the game launches and the level of commentary increases. It’s hard to foresee any significant amount of well-researched criticism of SW:TOR outside of whichever large media sites bother, and perhaps a handful of dedicated individuals willing to absorb all costs and report the issues for the love of the game. ®

Top three mobile application threats

More from The Register

next story
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.