Feeds

Now, Nokia, what about the hardware?

Getting the OS right is only half of the story

Build a business case: developing custom apps

It's the hardware, stupid

Nokia has no choice but to start afresh - takes too long - or adopt Android and/or Windows Phone. Nokia rightly realises Android is plunging ever more downmarket, as hardware makers pursue volume over value. Android will become the Windows of the phone world: a commodity market benefitting the operating system's developer far more than those who license and use it.

And here's Microsoft, as motivated to revive a sagging mobile presence as Nokia is, and entering with a platform that is actually generating positive feedback.

Palm tried and failed to reverse its decline by supporting Windows Mobile, but this time Nokia is taking a fresh product that has the consumer buzz Symbian has largely failed to acquire, and which Windows Mobile never had, which is why Sony Ericsson's WinMo strategy was equally wrong-headed. Ditto Motorola's pre-Android efforts.

But the consumer smartphone market is not solely about software. Yes, Nokia needs to adopt an engaging new platform, but its also needs so reinvent its approach to how its hardware looks. Far too many, if not all, of its smartphones, even its most recent ones, have seemed like clunky, decade-old mobiles when sat alongside the likes of HTC handsets, let alone Apple ones.

This is an issue for all of the old-school phone giants, not just Nokia. Apple changed the smartphone's design language, and its most major competitors keep speaking the old tongue.

It doesn't matter how flash Nokia's new operating system is, consumers make their first bite with their eyes. If your phones look weak on the shelf, punters will not buy them. It took Samsung and LG a long time to figure this one out, but they got it in end. Nokia, so far as today's announcements go, has yet to show it has also learned the lesson. ®

Build a business case: developing custom apps

More from The Register

next story
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
The agony and ecstasy of SteamOS: WHERE ARE MY GAMES?
And yes it does need a fat HDD (or SSD, it's cool with either)
Apple takes blade to 13-inch MacBook Pro with Retina display
Shaves price, not screen on mid-2014 model
iPhone 6 flip tip slips in Aussie's clip: Apple's 'reversible USB' leaks
New plug not compatible with official Type-C, according to fresh rumors
Steve Jobs had BETTER BALLS than Atari, says Apple mouse designer
Xerox? Pff, not even in the same league as His Jobsiness
TV transport tech, part 1: From server to sofa at the touch of a button
You won't believe how much goes into today's telly tech
Apple analyst: fruity firm set to shift 75 million iPhones
We'll have some of whatever he's having please
Apple to build WORLD'S BIGGEST iStore in Dubai
It's not the size of your shiny-shiny...
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.