Feeds

Sony to use social network dweebery to sell 3D TVs

From Foursquare to three-dee

Top three mobile application threats

Sony is turning to trendy online service Foursquare in a desperate bid to interest yoof in 3D TVs.

Foursquare - a service which wetly promises to "unlock your world" and help you "find happiness just around the corner" - tells you where all your social network chums are hanging out. Visit the same places frequently to win game-style badges.

It's all a bit naff, we think, and lacks only a persistent fey indie acoustic guitar soundtrack to make its dweebiness complete.

But Sony hopes Foursquare users will want to tiptoe through the tulips to "selected" showrooms to gain "exclusive offers" - and take in a 3D hard sell while they're there. ®

Seven Steps to Software Security

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.