Feeds

Facebook seeks Asian love

Opens office in Honkers

Top 5 reasons to deploy VMware with Tegile

Facebook has opened a sales presence in Hong Kong, its second office in Asia in less than six months, ramping up its engagement with brands and fans.

The Hong Kong office is being run by freshly appointed North Asia director Jayne Leung. Leung has a digital advertising background, joining the Facebook crew from California-based digital ad outfit The Rubicon Project after expanding their operations into Asia.

Facebook dominates Hong Kong social media usage with 3.7 million registered users signing up since it launched in the city in 2006.

“By continuing to build our presence in the region, Facebook will be able to provide full support for advertisers here and help them create and execute campaigns that will have a meaningful impact,” said Blake Chandlee, Facebook’s VP and commercial director for Asia-Pacific, Latin America and emerging markets.

Facebook HK’s initial clients include 3 Hong Kong, Cathay Pacific and Groupon. The office opening follows on from the launch of a Singapore presence in September where it has three million users and will service Southeast Asia such as regional media buyers and agencies based here.

The social network has established offices in Tokyo and Malaysia which focus on developers and engineering.

Chandlee said that as the Asian languages are starting to get translated to various dialects, Facebook is seeing “enormous growth” in the region.

The social media giant graced Australian shores in May 2009, opening an office in Sydney headed up by Facebook's regional VP of Australia and New Zealand Paul Borrud. Australia boasts 10 million active users. ®

Remote control for virtualized desktops

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Big Content outs piracy hotbeds: São Paulo, Beijing ... TORONTO?
MPAA calls Canadians a bunch of bootlegging movie thieves
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
Just don't blame Bono! Apple iTunes music sales PLUMMET
Cupertino revenue hit by cheapo downloads, says report
US court SHUTS DOWN 'scammers posing as Microsoft, Facebook support staff'
Netizens allegedly duped into paying for bogus tech advice
Feds seek potential 'second Snowden' gov doc leaker – report
Hang on, Ed wasn't here when we compiled THIS document
Verizon bankrolls tech news site, bans tech's biggest stories
No agenda here. Just don't ever mention Net neutrality or spying, ok?
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Protecting against web application threats using SSL
SSL encryption can protect server‐to‐server communications, client devices, cloud resources, and other endpoints in order to help prevent the risk of data loss and losing customer trust.