Feeds

Facebook seeks Asian love

Opens office in Honkers

Bridging the IT gap between rising business demands and ageing tools

Facebook has opened a sales presence in Hong Kong, its second office in Asia in less than six months, ramping up its engagement with brands and fans.

The Hong Kong office is being run by freshly appointed North Asia director Jayne Leung. Leung has a digital advertising background, joining the Facebook crew from California-based digital ad outfit The Rubicon Project after expanding their operations into Asia.

Facebook dominates Hong Kong social media usage with 3.7 million registered users signing up since it launched in the city in 2006.

“By continuing to build our presence in the region, Facebook will be able to provide full support for advertisers here and help them create and execute campaigns that will have a meaningful impact,” said Blake Chandlee, Facebook’s VP and commercial director for Asia-Pacific, Latin America and emerging markets.

Facebook HK’s initial clients include 3 Hong Kong, Cathay Pacific and Groupon. The office opening follows on from the launch of a Singapore presence in September where it has three million users and will service Southeast Asia such as regional media buyers and agencies based here.

The social network has established offices in Tokyo and Malaysia which focus on developers and engineering.

Chandlee said that as the Asian languages are starting to get translated to various dialects, Facebook is seeing “enormous growth” in the region.

The social media giant graced Australian shores in May 2009, opening an office in Sydney headed up by Facebook's regional VP of Australia and New Zealand Paul Borrud. Australia boasts 10 million active users. ®

The Power of One Brief: Top reasons to choose HP BladeSystem

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Nadella: Apps must run on ALL WINDOWS – PCs, slabs and mobes
Phone egg, meet desktop chicken - your mother
White? Male? You work in tech? Let us guess ... Twitter? We KNEW it!
Grim diversity numbers dumped alongside Facebook earnings
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.