Feeds

Apple to 'boot boxed software from retail boutiques'

'Boxes? We don't need no steenkin boxes!'

SANS - Survey on application security programs

Now that Apple has opened its online Mac App Store, it is reportedly poised to evict boxed software from its brick-and-mortar retail stores.

"Apple is planning on making the move to all digital sooner than expected at their retail stores," MacRumors reports, citing unnamed sources.

With physical shelf space being at a premium, such a move would make good business sense from Apple's point of view. Those shelves could then be filled with higher-margin shiny-shiny.

And one long-time Mac OS X developer with whom The Reg has spoken is glad to see the arrival of the Mac App Store and the demise of boxed software. "We've shut down retail here in the States," says Ken Case, CEO of The Omni Group.

"That's enough of printing boxes, and shipping them places, and building up inventory, and having to destroy boxes when we've released a new version," he says. "All of those headaches are just gone."

Case also told us that the 30 per cent cut that Apple takes for Mac App Store sales is a bargain. When selling software in retail, he says, "you're lucky if you clear 30 per cent by the time everything is done. So having a channel where you get to keep 70 per cent? That's great."

But the Mac App Store – at least as it is currently constituted – is aimed at consumers, and not businesses or content-creation professionals. Not only are Microsoft Office and Adobe's Creative Suite titles absent from its virtual shelves, but so are such high-end Apple products as Final Cut Studio and Xsan.

Digital distribution of Mac OS X apps may be the unstoppable wave of the future, but don't expect Apple to freeze out all non–Mac App Store sales. If Apple were to try to do so, the resulting hue and cry would almost certainly bring on, at minimum, an antitrust investigation by the US Federal Trade Commission. ®

SANS - Survey on application security programs

More from The Register

next story
Samsung Galaxy S5 fingerprint scanner hacked in just 4 DAYS
Sammy's newbie cooked slower than iPhone, also costs more to build
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
True optical zoom coming to HTC smartphone cameras
Time to ditch that heavy DSLR? Maybe in a year, year and a half
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Leaked photos may indicate slimmer next-generation iPad
Will iPad Air evolve into iPad Helium?
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.