Feeds

Apple to 'boot boxed software from retail boutiques'

'Boxes? We don't need no steenkin boxes!'

Reducing security risks from open source software

Now that Apple has opened its online Mac App Store, it is reportedly poised to evict boxed software from its brick-and-mortar retail stores.

"Apple is planning on making the move to all digital sooner than expected at their retail stores," MacRumors reports, citing unnamed sources.

With physical shelf space being at a premium, such a move would make good business sense from Apple's point of view. Those shelves could then be filled with higher-margin shiny-shiny.

And one long-time Mac OS X developer with whom The Reg has spoken is glad to see the arrival of the Mac App Store and the demise of boxed software. "We've shut down retail here in the States," says Ken Case, CEO of The Omni Group.

"That's enough of printing boxes, and shipping them places, and building up inventory, and having to destroy boxes when we've released a new version," he says. "All of those headaches are just gone."

Case also told us that the 30 per cent cut that Apple takes for Mac App Store sales is a bargain. When selling software in retail, he says, "you're lucky if you clear 30 per cent by the time everything is done. So having a channel where you get to keep 70 per cent? That's great."

But the Mac App Store – at least as it is currently constituted – is aimed at consumers, and not businesses or content-creation professionals. Not only are Microsoft Office and Adobe's Creative Suite titles absent from its virtual shelves, but so are such high-end Apple products as Final Cut Studio and Xsan.

Digital distribution of Mac OS X apps may be the unstoppable wave of the future, but don't expect Apple to freeze out all non–Mac App Store sales. If Apple were to try to do so, the resulting hue and cry would almost certainly bring on, at minimum, an antitrust investigation by the US Federal Trade Commission. ®

Securing Web Applications Made Simple and Scalable

More from The Register

next story
Child diagnosed as allergic to iPad
Apple's fondleslab is the tablet dermatitis sufferers won't want to take
Microsoft takes on Chromebook with low-cost Windows laptops
Redmond's chief salesman: We're taking 'hard' decisions
For Lenovo US, 8-inch Windows tablets are DEAD – long live 8-inch Windows tablets
Reports it's killing off smaller slabs are greatly exaggerated
Seventh-gen SPARC silicon will accelerate Oracle databases
Uncle Larry's mutually-optimised stack to become clearer in August
EU dons gloves, pokes Google's deals with Android mobe makers
El Reg cops a squint at investigatory letters
Big Blue Apple: IBM to sell iPads, iPhones to enterprises
iOS/2 gear loaded with apps for big biz ... uh oh BlackBerry
prev story

Whitepapers

Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.