Feeds

Mobile data streaming overtakes downloading

But it's apps that fill the airwaves

The essential guide to IT transformation

More data is now being streamed to mobile phones than downloaded.

The figures come from Allot Communications, as part of its biannual Mobility Report, and drawn from analysis of the traffic delivered to 210 million mobile subscribers around the world. That analysis shows video streaming continues its steady growth as the killer use of mobile data, but that Apple's domination of app deliveries remains complete, for the moment.

Graph showing application store data loading

The growth rates, on the right, show how things might develop for next time

The figures for application stores are new in this report, so there's no historical data to compare with. The data also shows the volume of data consumed by downloading, not the number of applications downloaded - so it could be that Ovi apps are just really efficient and thus tiny, but it isn't. Worse than that, Allot's figures only include over-the-air downloads, so all those side-loaded apps bought through desktop iTunes aren't counted at all.

But we already know that Apple sells a lot of apps; more interesting is the way that media streaming and file downloading have switched places over the last 18 months.

Graph showing overall application loading

Video streaming and file downloads almost switch places

That might be down to the proliferation of commercial streaming services, but it can also be attributed to the more intelligent use of smart phones as they replace dongle-equipped laptops as the dominant consumer of mobile data. It may be possible to run BitTorrent on a mobile phone, but not a lot of people are doing that and YouTube is for everyone.

Allot don't distinguish between streams delivered within a browser and those consumed by mobile applications, but one way or another mobile users are tapping into Facebook and Twitter in huge quantities. Twitter jumped almost four times in the second half of 2010, while Facebook traffic more than doubled over the same period.

During 2010 mobile data traffic increased by 190 per cent, showing there's still a huge appetite for data on the move. How much of that is increased consumption by individuals - as opposed to new users coming online - Allot doesn't record, but it's an interesting question to consider. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
EE fails to apologise for HUGE T-Mobile outage that hit Brits on Friday
Customer: 'Please change your name to occasionally somewhere'
Time Warner Cable customers SQUEAL as US network goes offline
A rude awakening: North Americans greeted with outage drama
We need less U.S. in our WWW – Euro digital chief Steelie Neelie
EC moves to shift status quo at Internet Governance Forum
BT customers face broadband and landline price hikes
Poor punters won't be affected, telecoms giant claims
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.