Feeds

T-Mobile answers Verizon iPhone with free handsets

A little Valentine's day luv

Next gen security for virtualised datacentres

Just as the much-ballyhooed Verizon Wireless iPhone is making its debut in the US, smaller rival T-Mobile is attempting to grab the spotlight with a new promotion: on this Friday and Saturday, all of its phones will be free with a two-year contract.

And that "all" includes high-end models such as the Android-equipped HSPA+ myTouch 4G and G2, and the Windows Phone 7 HTC HD7. A total of 30 free phones will be available from brands that include HTC, Garmin, Motorola, Nokia, and Samsung.

Don't think that T-Mobile's move is necessarily an act of desperation in response to the iPhone juggernaut. Although the company is number-four among US wireless carriers, it reported a comfortable 33.8 million customers as of the end of the third quarter of 2010, up from 33.6 million at the end of the second quarter.

Number-three Sprint Nextel reported having 48.8 million wireless customers at the end of the third quarter – but determining which carrier is number one is a bit more difficult. Although AT&T recently reported that it had 95.5 million wireless subscribers, and Verizon puts its wireless customers at 94.1 million, one analyst notes that the two companies count connections somewhat differently.

T-Mobile is hooking its promotion to next Monday's celebration of chocolates and roses, calling it "a Valentine's offer to fall in love with." However, the company suggests that you not dawdle: "All phones will be available while supplies last, so customers are encouraged to arrive early."

T-Mobile has tried this inducement once before – on Father's Day 2010 – apparently to great success. According to TmoNews, that promotion resulted in the company's largest one-day sales ever.

With two free-phone days in this Valentine's promotion, el número cuatro is hoping to best last Daddy Day's 110,000 new customers. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Samsung Gear S: Quick, LAUNCH IT – before Apple straps on iWatch
Full specs for wrist-mounted device here ... but who'll buy it?
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Now that's FIRE WIRE: HP recalls 6 MILLION burn-risk laptop cables
Right in the middle of Burning Mains Man week
Reg man looks through a Glass, darkly: Google's toy ploy or killer tech specs?
Tip: Put the shades on and you'll look less of a spanner
HUGE iPAD? Maybe. HUGE ADVERTS? That's for SURE
Noo! Hand not big enough! Don't look at meee!
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
Tim Cook in Applerexia fears: New MacBook THINNER THAN EVER
'Supply chain sources' give up the goss on new iLappy
Just in case? Unverified 'supersize me' iPhone 6 pics in sneak leak peek
Is bigger necessarily better for the fruity firm's flagship phone?
prev story

Whitepapers

Gartner critical capabilities for enterprise endpoint backup
Learn why inSync received the highest overall rating from Druva and is the top choice for the mobile workforce.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.