Feeds

T-Mobile answers Verizon iPhone with free handsets

A little Valentine's day luv

High performance access to file storage

Just as the much-ballyhooed Verizon Wireless iPhone is making its debut in the US, smaller rival T-Mobile is attempting to grab the spotlight with a new promotion: on this Friday and Saturday, all of its phones will be free with a two-year contract.

And that "all" includes high-end models such as the Android-equipped HSPA+ myTouch 4G and G2, and the Windows Phone 7 HTC HD7. A total of 30 free phones will be available from brands that include HTC, Garmin, Motorola, Nokia, and Samsung.

Don't think that T-Mobile's move is necessarily an act of desperation in response to the iPhone juggernaut. Although the company is number-four among US wireless carriers, it reported a comfortable 33.8 million customers as of the end of the third quarter of 2010, up from 33.6 million at the end of the second quarter.

Number-three Sprint Nextel reported having 48.8 million wireless customers at the end of the third quarter – but determining which carrier is number one is a bit more difficult. Although AT&T recently reported that it had 95.5 million wireless subscribers, and Verizon puts its wireless customers at 94.1 million, one analyst notes that the two companies count connections somewhat differently.

T-Mobile is hooking its promotion to next Monday's celebration of chocolates and roses, calling it "a Valentine's offer to fall in love with." However, the company suggests that you not dawdle: "All phones will be available while supplies last, so customers are encouraged to arrive early."

T-Mobile has tried this inducement once before – on Father's Day 2010 – apparently to great success. According to TmoNews, that promotion resulted in the company's largest one-day sales ever.

With two free-phone days in this Valentine's promotion, el número cuatro is hoping to best last Daddy Day's 110,000 new customers. ®

Combat fraud and increase customer satisfaction

More from The Register

next story
WTF happened to Pac-Man?
In his thirties and still afraid of ghosts
Reg man builds smart home rig, gains SUPREME CONTROL of DOMAIN – Pics
LightwaveRF and Arduino: Bright ideas for dim DIYers
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
US mobile firms cave on kill switch, agree to install anti-theft code
Slow and kludgy rollout will protect corporate profits
Happy 25th birthday, Game Boy!
Monochrome handset ushered in modern mobile gaming era
Leaked photos may indicate slimmer next-generation iPad
Will iPad Air evolve into iPad Helium?
True optical zoom coming to HTC smartphone cameras
Time to ditch that heavy DSLR? Maybe in a year, year and a half
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.