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Then kodakspeak is marketing bollocks
and you should be using the commonly understood meaning of the term.
Nice camera, poor terminology
Looks an excelent piece of kit, but it's not a "full frame" sensor as you suggest. Full frame for a 645 medium format camera would be 60x45mm so that's barely over half frame for this format. That would be similar to calling an APS-C sensor full frame for for a 35mm equivalent DSLR. OK so 60x45mm sensors aren't exactly common, but that's still no reason to call this one full frame.
RE it's a crop sensor
Huh, what issues are those? OK you have an larger lens than is necessary for the sensor size but what else is there? If anything it is often an advantage to use a full image circle lens on a crop sensor, that way you are always getting the sweet spot of the image with much reduced vignetting and a possibly a more even resolution characteristic. Normally it is the non cropped sensors that show the limitations of older lenses.