Feeds

Sales show WinPho 7 off to a flying start

HP Palm should worry

Gartner critical capabilities for enterprise endpoint backup

Smartphone market watchers have generally focused on the battle between the big boys - Nokia, Apple, Research in Motion (Rim) and the Android crowd - in their analysis of the last quarter's sales.

But the quarter's biggest launch was Microsoft's attempt to get back in the game, with Windows Phone 7, the smartphone platform built out of its Zune media player operating system. How well did it do?

Now we can say, thanks to US research company NPD, which this week noted that WinPho 7 managed to take two per cent of the smartphone sales in the States during Q4 2010.

NPD tracks retail and carrier sales to end users, rather than shipments from vendors, so it's numbers present an accurate view of what punters are buying.

Now, two per cent doesn't sound very much, not when, according to NPD, Apple and Rim each accounted for 19 per cent of the market, and Android took 53 per cent. But WinPho 7 handsets didn't go on sale until the middle of the quarter.

Despite that late launch, WinPho 7 powered as many smartphones as the rather more well-established HP Palm WebOS managed during the period. HP too took two per cent of the market, NPD said.

That shows starkly what a minority interest WebOS, now two years old, is. That may change with the debut of HP's WebOS-based tablets, one in March, another in September, since HP is, like so many of its rivals, entering a brand new market.

Back to smartphones, and there's no reason why Microsoft can't boost WinPho 7 sales beyond those of HP, especially if it delivers much-promised extra functionality and rides on the publicity this will generate for the platform.

It certainly needs to do so. While WinPho 7's Q4 2010 market share looks good alongside HP's, it's doesn't compare favourably with the four per cent share its archaic-seeming predecessor, Windows Mobile 6, managed to work up during the quarter.

WinPho 7's arrival had been well-signalled, yet plenty of buyers - almost certainly all corporates - bought into the older platform instead. This is the OS, WinPho 7 really needs to beat. ®

Boost IT visibility and business value

More from The Register

next story
Apple takes blade to 13-inch MacBook Pro with Retina display
Shaves price, not screen on mid-2014 model
iPhone 6 flip tip slips in Aussie's clip: Apple's 'reversible USB' leaks
New plug not compatible with official Type-C, according to fresh rumors
FEAST YOUR EYES: Samsung's Galaxy Alpha has an 'entirely new appearance'
Wow, it looks like nothing else on the market, for sure
YES YES YES! Apple patents mousy, pressure-sensing iVibrator
Fanbois prepare to experience the great Cupertin-O
Steve Jobs had BETTER BALLS than Atari, says Apple mouse designer
Xerox? Pff, not even in the same league as His Jobsiness
TV transport tech, part 1: From server to sofa at the touch of a button
You won't believe how much goes into today's telly tech
Apple analyst: fruity firm set to shift 75 million iPhones
We'll have some of whatever he's having please
Things are looking up in Flappy Bird sequel
'Swing Copters' offers the same gameplay but in a different direction
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.