Feeds

Android bites big chunk out of Apple iPad market share

Set to leap ahead in 2011?

Build a business case: developing custom apps

The world's computer makers shipped 17.6m tablets during 2010, 9.7m of them in Q4 alone.

It'll surprise no one that the full-year total was dominated by Apple, which shipped 14.8m iPads during the year - it was actually on sale for just nine months or so - or 84.1 per cent of the total, numbers from market watcher Strategy Analytics show.

Android came equally out of nowhere to capture 13.1 per cent of the market with total shipments of 2.3m units, by far the majority of them being Samsung Galaxy Tabs.

Almost all of the Android machines shipped in Q4, taking Android's quarterly share of the market to 21.6 per cent and knocking Apple's back to 75.3 per cent.

It would have taken spectacular sales to drive Apple's shipments so far ahead of the curve that the introduction of a major-brand alternative to the iPad wouldn't impact Apple's market share no matter how many units Samsung shipped, so it's important not to read too much into the decline.

This is a new market, just starting and of course the initial player is going to have its dominance challenged and reduced.

The catch-all Others category notched up shipments of barely 500,000 units worldwide, but that's enough for a full-year 2.8 per cent share - 3.1 per cent in Q4 - so Tablet PC fans needn't be too unhappy. Punters are still buying these chunky laptop convertibles. Just.

Looking ahead, Strategy Analytics made the obvious point that Android's share will grow, though it declined to forecast by how much. Almost all the major computing and mobile players will introduce Android-based tablets during the current and the next quarters, with only Rim's BlackBerry PlayBook, the Apple iPad 2 and the HP WebOS tablet standing out from the Honeycomb horde.

With no firmly established incumbent, we expect Android to take the tablet OS lead far, far faster than it did in the smartphone arena. But equally, it's going to be very hard for any one Android supporter to build up a market share to match that of Apple, at least for the time being. ®

The essential guide to IT transformation

More from The Register

next story
Reg man looks through a Glass, darkly: Google's toy ploy or killer tech specs?
Tip: Put the shades on and you'll look less of a spanner
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
One step closer to ROBOT BUTLERS: Dyson flashes vid of VACUUM SUCKER bot
Latest cleaner available for world+dog in September
Samsung Gear S: Quick, LAUNCH IT – before Apple straps on iWatch
Full specs for wrist-mounted device here ... but who'll buy it?
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Now that's FIRE WIRE: HP recalls 6 MILLION burn-risk laptop cables
Right in the middle of Burning Mains Man week
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
HUGE iPAD? Maybe. HUGE ADVERTS? That's for SURE
Noo! Hand not big enough! Don't look at meee!
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.