Feeds

Google wants Android developers

Step right up, all of you

The essential guide to IT transformation

Google is about to hire "dozens" of mobile developers to stock up its Android marketplace, according to the Wall Street Journal.

Google has made it very clear that it will be focusing on mobile this year, and on mobile commerce in particular. Stealing PayPal's VP of product development is a good start, but the chocolate factory has also been advertising for someone who can deal with the technical side of managing mobile payments - and is now keen to round up Android developers.

The WSJ cites the ever-omniscient "people familiar with the matter" an impressive seven times, explaining that they are conversant with Google's plan to build autonomous teams of developers working on specific applications - applications that the developers might already have in mind at the interview stage.

The basic idea is to get developers in, give them money and resources to ensure a constant flow of decent, free and predominately Android apps funded by embedded advertising delivered by Google-owned AdMob. According to those familiar, the development teams will be spread around the world at various Google offices, operating as well-resources start-ups with access to Google's distribution mechanisms and support.

Using a free mobile application today, one can't help noticing that the vast majority of advertising is for other mobile apps; a situation that can't last. If anyone knows the mobile advertising market Google does, so presumably it feels the whole thing isn't just a self-supporting edifice.

Mobile payments, on the other hand, have a clear revenue stream if they can replace a significant proportion of the cash used today. Shops currently pay around a penny for a contactless transactions under £2, and four pence for anything under a tenner, compared to eight pence for a chip and PIN card and something between the two for handling cash. That makes mobile commerce self funding at worst, which is why (as NFC World reports) Google is looking for:

a self-motivated individual looking to drive solutions for an emerging business and solidify Google's strategic partnerships and initiatives across a variety of partnerships that include merchants, issuers, point-of-sales (POS) solution providers, mobile OEMs, etc.

...and has scooped Osama Bedier from PayPal.

Google is gearing up for a busy year: the company has been hugely successful at putting Android handsets into people's pockets, so now it's time to get some value out of them. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
EE fails to apologise for HUGE T-Mobile outage that hit Brits on Friday
Customer: 'Please change your name to occasionally somewhere'
Time Warner Cable customers SQUEAL as US network goes offline
A rude awakening: North Americans greeted with outage drama
We need less U.S. in our WWW – Euro digital chief Steelie Neelie
EC moves to shift status quo at Internet Governance Forum
BT customers face broadband and landline price hikes
Poor punters won't be affected, telecoms giant claims
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.