Feeds

UK a 3D TV nation? Not half

Not even a quarter, Sky's figures show

The Power of One Brief: Top reasons to choose HP BladeSystem

Satellite broadcaster Sky said yesterday it now has more than 70,000 subscribers for its 3D TV channel.

Now, a week earlier, the chief engineer of Sky owner BSkyB, Chris Johns, revealed that the company estimated that, by the end of 2010, some 140,000 British homes had a 3D TV.

Johns said BSkyB had initially expected the figure to be half that: 70,000.

All that paints a rosy picture for the future of 3D TV in UK, yes? Well, no, not if you consider the broader picture.

BSkyB's annual report, also released yesterday, puts the broadcaster's HD subscriber base at 3.5m. Since 3D subscribers have to be HD subscribers, that means only two per cent of Sky's HD customer base are thus far interested in 3D.

It gets worse. BSkyB's overall customer base is actually just under 10.1m subscribers, the figures show. So, HD only accounts for 34.7 per cent of BSkyB's business and 3D accounts for just over half a percentage point of the company's customers - 0.64 per cent, numerically.

There's no reason to suppose BSkyB's numbers are not way out of kilter with the rest of the nation. If anything, 3D take-up should be higher among Sky viewers simply because of the paucity of 3D content elsewhere. Virgin Media has a 3D channel, but far fewer TV subscribers than Sky. And 3D Blu-ray Discs are few and far between.

But let's be generous and assume that BSkyB has no higher proportion of 3D viewers than the UK TV market as a whole.

So we're looking at 140,000 3D TVs out of an estimated 25-30,000,000 digital TV viewing households in the UK.

Not exactly a soaring success, eh? ®

Using blade systems to cut costs and sharpen efficiencies

More from The Register

next story
Report: American tech firms charge Britons a thumping nationality tax
Without representation, too. Time for a Boston (Lincs) Macbook Party?
iPad? More like iFAD: We reveal why Apple ran off to IBM
But never fear fanbois, you're still lapping up iPhones, Macs
Apple gets patent for WRIST-PUTER: iTime for a smartwatch
It does everything a smartwatch should do ... but Apple owns it
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Child diagnosed as allergic to iPad
Apple's fondleslab is the tablet dermatitis sufferers won't want to take
Microsoft takes on Chromebook with low-cost Windows laptops
Redmond's chief salesman: We're taking 'hard' decisions
For Lenovo US, 8-inch Windows tablets are DEAD – long live 8-inch Windows tablets
Reports it's killing off smaller slabs are greatly exaggerated
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.