Feeds

Apple, Rim edge up world phone seller list

1.4 billion handsets shipped in 2010

Securing Web Applications Made Simple and Scalable

Research in Motion (Rim) and Apple both may be, respectively, 2010's second and third most successful smartphone makers, but in the broader handset business they rate merely fourth and fifth.

Not so long ago, neither would have appeared outside the generic Others category, so their 2010 placing, in numbers released this morning by market watcher Strategy Analytics, shows how big a part of the overall phone market the smartphone segment has become.

And how far it has to go.

So, according to SA some 292.9m smartphones shipped in 2010 - a fraction of the record 1.4 billion handsets that shipped in the same period.

It'll come as no surprise that Nokia topped the chart, selling 453m phones - 33.3 per cent of the total, and fiver per cent more than it shipped in 2009. The market as a whole was up 16.3 per cent in unit shipments.

Samsung and LG, neither of which made it out of Others in the smartphone rankings, came second and third in the broader market, shifting 280.2m and 116.7m units, respectively, resulting in market shares of 20.6 per cent and 8.6 per cent and year-on-year unit shipment growth of 23.4 per cent in Samsung's case, but a one percentage point decline for LG.

Rim and Apple, as we saw yesterday, both recorded year-on-year gains: unit shipments up 41.5 per cent and 89.2 per cent, respectively, to 48.87m and 47.5m units. Rim accounted for 3.6 per cent of the phone market in 2010, Apple for 3.5 per cent.

Next come Sony Ericsson and Motorola, both of which placed Google's Android OS at the heart of recovery plans. It doesn't appear to have helped much, at least in the broader phone market.

SE saw unit sales slump 13.4 per cent year on year to 43.1m units, putting it just behind Apple with a 3.2 per cent share of the market. Will its upcoming PlayStation Network-connected Xperia Play help it close the gap? Without explicit PlayStation branding on the handset, it seems unlikely.

Motorola's shipments fell 48.1 per cent to 37.2m phones - enough for a 2.7 per cent share. Its key market is the US, but there it's being pummelled mightily by Apple. The blows will rain down harder when the CDMA-equipped Verizon iPhone 4 goes on sale - Motorola has done well selling Android phones Verizon. ®

Application security programs and practises

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
For Lenovo US, 8-inch Windows tablets are DEAD – long live 8-inch Windows tablets
Reports it's killing off smaller slabs are greatly exaggerated
Microsoft unsheathes cheap Android-killer: Behold, the Lumia 530
Say it with us: I'm King of the Landfill-ill-ill-ill
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
Seventh-gen SPARC silicon will accelerate Oracle databases
Uncle Larry's mutually-optimised stack to become clearer in August
EU dons gloves, pokes Google's deals with Android mobe makers
El Reg cops a squint at investigatory letters
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.