Feeds

Ten Roars at sports fans

Your comments matter to us, so we bought them

  • alert
  • submit to reddit

Security for virtualized datacentres

Australian broadcaster Network Ten is pumping up its digital content chops taking a minority stake in independent sports opinion website The Roar.

The Roar, launched in 2007 by digital media start-up Conversant Media aided by a small amount of angel capital, now claims 140,000 monthly users.

Conversant Media CEO and founder Zac Zavos says the site averages 16,500 comments per month. The site features opinion pieces from leading sports commentators and is backed by 600,000 words of user contributions from sports tragics each week. “It’s the sports equivalent of a weekly War and Peace in terms of content output,” Zavos says.

Ten’s stake will allow it to use The Roar’s content to populate the online portal for ONE, its new digital sports channel. The Roar will get TV exposure for its brand, and will join onehd.com.au in early March.

If Ten’s play works, it will probably trigger a spate of copycat old-media-shopping-for-new-media deals (just as all Australia’s commercial TV broadcasters have a stake in voucher shopping sites).

Network Ten chief digital media officer Nick Spooner said, “the model of ONE has certainly demonstrated the effectiveness for advertisers in speaking to a targeted and highly engaged audience of sports lovers. With The Roar, the fans value the reactions and opinions, robust debate and deep analysis, while advertisers value the chance to engage directly with high quality user-generated content from a demonstrably committed audience.”

The investment from the broadcaster (which recently added media heavyweights Lachlan Mudoch and James Packer) to its ownerships ranks, follows the acquisition of group-buying site OurDeal and online dating site Oasis Active last year.

The Roar also offers an iPhone application and a daily email newsletter. It’s content is already syndicated for fansites Rugby.com.au and AllBlacks.com.

Business security measures using SSL

More from The Register

next story
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
OECD lashes out at tax avoiding globocorps' location-flipping antics
You hear that, Amazon, Google, Microsoft et al?
Show us your Five-Eyes SECRETS says Privacy International
Refusal to disclose GCHQ canteen menus and prices triggers Euro Human Rights Court action
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.