Feeds

Ten Roars at sports fans

Your comments matter to us, so we bought them

  • alert
  • submit to reddit

Build a business case: developing custom apps

Australian broadcaster Network Ten is pumping up its digital content chops taking a minority stake in independent sports opinion website The Roar.

The Roar, launched in 2007 by digital media start-up Conversant Media aided by a small amount of angel capital, now claims 140,000 monthly users.

Conversant Media CEO and founder Zac Zavos says the site averages 16,500 comments per month. The site features opinion pieces from leading sports commentators and is backed by 600,000 words of user contributions from sports tragics each week. “It’s the sports equivalent of a weekly War and Peace in terms of content output,” Zavos says.

Ten’s stake will allow it to use The Roar’s content to populate the online portal for ONE, its new digital sports channel. The Roar will get TV exposure for its brand, and will join onehd.com.au in early March.

If Ten’s play works, it will probably trigger a spate of copycat old-media-shopping-for-new-media deals (just as all Australia’s commercial TV broadcasters have a stake in voucher shopping sites).

Network Ten chief digital media officer Nick Spooner said, “the model of ONE has certainly demonstrated the effectiveness for advertisers in speaking to a targeted and highly engaged audience of sports lovers. With The Roar, the fans value the reactions and opinions, robust debate and deep analysis, while advertisers value the chance to engage directly with high quality user-generated content from a demonstrably committed audience.”

The investment from the broadcaster (which recently added media heavyweights Lachlan Mudoch and James Packer) to its ownerships ranks, follows the acquisition of group-buying site OurDeal and online dating site Oasis Active last year.

The Roar also offers an iPhone application and a daily email newsletter. It’s content is already syndicated for fansites Rugby.com.au and AllBlacks.com.

A new approach to endpoint data protection

More from The Register

next story
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Nintend-OH NO! Sorry, Mario – your profits are in another castle
Red-hatted mascot, red-colored logo, red-stained finance books
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
prev story

Whitepapers

7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?