Feeds

Ten Roars at sports fans

Your comments matter to us, so we bought them

  • alert
  • submit to reddit

Internet Security Threat Report 2014

Australian broadcaster Network Ten is pumping up its digital content chops taking a minority stake in independent sports opinion website The Roar.

The Roar, launched in 2007 by digital media start-up Conversant Media aided by a small amount of angel capital, now claims 140,000 monthly users.

Conversant Media CEO and founder Zac Zavos says the site averages 16,500 comments per month. The site features opinion pieces from leading sports commentators and is backed by 600,000 words of user contributions from sports tragics each week. “It’s the sports equivalent of a weekly War and Peace in terms of content output,” Zavos says.

Ten’s stake will allow it to use The Roar’s content to populate the online portal for ONE, its new digital sports channel. The Roar will get TV exposure for its brand, and will join onehd.com.au in early March.

If Ten’s play works, it will probably trigger a spate of copycat old-media-shopping-for-new-media deals (just as all Australia’s commercial TV broadcasters have a stake in voucher shopping sites).

Network Ten chief digital media officer Nick Spooner said, “the model of ONE has certainly demonstrated the effectiveness for advertisers in speaking to a targeted and highly engaged audience of sports lovers. With The Roar, the fans value the reactions and opinions, robust debate and deep analysis, while advertisers value the chance to engage directly with high quality user-generated content from a demonstrably committed audience.”

The investment from the broadcaster (which recently added media heavyweights Lachlan Mudoch and James Packer) to its ownerships ranks, follows the acquisition of group-buying site OurDeal and online dating site Oasis Active last year.

The Roar also offers an iPhone application and a daily email newsletter. It’s content is already syndicated for fansites Rugby.com.au and AllBlacks.com.

Providing a secure and efficient Helpdesk

More from The Register

next story
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
'Cowardly, venomous trolls' threatened with TWO-YEAR sentences for menacing posts
UK government: 'Taking a stand against a baying cyber-mob'
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
Zippy one-liners, broken promises: Doctor Who on the Orient Express
Series finally hits stride, but Clara's U-turn is baffling
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.