Google and Apple locked horns over iPhone location data
The roots of Jobsian divorce
In 2008, as Apple fought Google's efforts to collect user-location data from iPhones via its Google Maps service, the battle between two of the companies' top execs escalated to the point where CEOs Steve Jobs and Eric Schmidt personally intervened to resolve the argument, according reports citing unnamed sources.
In a profile of six power-wielding Google execs serving under once and future CEO Larry Page, Bloomberg Businessweek digs up a "heated" sparring match between Google vice president of engineering Vic Gundotra and Apple vice president of marketing Phil Schiller over the role of Google Maps on the iPhone. And according to 9to5Mac, which cites its own inside source, this is the root of the ongoing spat beween the two companies.
In August 2009, Eric Schmidt left the Apple board of directors. In February 2010, Steve Jobs called Google's "don't be evil" motto "bullshit" during an Apple town hall meeting. And later in 2010, Apple unveiled its own location-tracking service for the iPhone. The Jesus Phone, however, continues to use various Google services.
Previously, it seemed that the rift between Google and Apple was merely about Mountain View's decision to roll out its own mobile operating system, Android. At that town hall meeting, according to Apple employees speaking to the press, Jobs openly criticized Google for entering the phone market. "We did not enter the search business," Jobs said. "[Google] entered the phone business. Make no mistake: they want to kill the iPhone. We won’t let them." And he made similar noises during a public appearance last summer.
Asked if Eric Schmidt had told him about Android prior to its unveiling, Jobs said: "No. ...They started competing with us and it got more and more serious." Asked if he felt betrayed, he said: "My sex life is pretty good these days".
Eric Schmidt likes to portray Google as an "open" company that operates in contrast to a "closed" company like Apple. "With the Apple model – which works extremely well, as I know as a former Apple board member – you have to use their development tools, their platform, their software, their hardware," Schmidt said at a conference this fall. "If you submit an application, they have to approve it. You have to use their monetization and their distribution. That would not be open. The inverse would be open."
But Gundotra is the one senior Googler who has been pointedly critical of Steve Jobs and Apple – at least in public. Last May, at Google's annual developer conference, Gundotra told the world that Mountain View had developed Android in an effort to avoid "a Draconian future, a future where one man, one company, one device, and one carrier would be our only choice." And as he unloaded this message, an image appeared behind him that read "Not a Future We Want. 1984," turning the tables on the famous Apple TV ad that announced the original Macintosh.
9to5Mac says that another major turning point in the relationship was the release of the inaugural Android phone, which “looked nothing like the prototypes that Steve Jobs and [senior vice president of iOS Software at Apple] Scott Forstall were shown by Google’s leadership”. But this doesn't seem kosher to us – if only because the inaugural Android phone was a piece of junk. ®
@ Ian Michael Gumby
<quote>Don't 'cha know that the greatest trick the Devil every played was convincing people that he didn't exist?</quote>
So, the Devil is a bit like your intellect then?
Cell tower triangulation is nowhere near as accurate as GPS when it comes to locating people, especially in non urban areas with lower tower density.
Given the choice, a live feed of gps data wins hands down.
Both companies, being 'merkins in the land of the free are bound by the patroit act to hand it all over. Freedom comes at a high price in the land of the free.
The greatest trick the devil played was to convince people he should decide what they install on the phones they have purchased!
Noooooo.... its "I ***COULDN"T*** CARE LESS"... I could care less implies that if people want your friggin' data they can have it which I know is not what you meant.
I couldnt care less
I couldnt care less
I couldnt care less
(I feel like Bart Simpson on this one).
Oooooh that annoys me more than any other typo/grammer error!!! Okay, sorry Sarah, I'll go back to sleep now.
Competition is healthy and the American Way!
Vic Gundotra, of Google, once said: "... a draconian future where one man, one company, and one device would be our only choice. … That's a future we don't want."
It's healthy to have competition - imagine the market place if there was only a single smartphone - would there be an incentive to innovate, to improve, to make different coloured cases?
The answer is no. We would be back to the early 1900's where Ford said they can have any colour as long as it is black.
The ferocity of the 'war' between the Android and iOS factions is healthy, even that conservative old familiar RIM had to get off it's duff and actually add colour screens.
In North America, although not China, Apple was one of the first to mass market pads/tablets (Fujitsu and Panasonic were the first out with heavy duty units). MS had one but was it ever sold. Apple is back where it has traditionally been - a market opening innovator but drops the ball by building a Walled Garden.
The one disturbing thing about smartphones is that OS writers - even maybe manufacturers - collect data that is really intrusive in peoples lives. We, the user, are also entitled to the big 'off' switch. The FCC mandated that GPS modules be incorporated into cell telephones.
I had my non-smartphone module disabled - where I am can be determined well enough by using cell data from the operator. My employer does subscribe to a satellite based geo-location system ( the 'toy' in this market is Spot which requires an annual fee) which is effective world-wide and has no annual fee, but I have no problem with this during working hours or if I am in a remote location. If, however, I want to visit the Hard Rock cafe or The Apocalypse Now bar (heaven forbid) it is no ones business - except possibly my wife's.
Users are entitled to determine who gets what information - and I could care less who wants to get it's hands on it - my data is mine. Period. And, in my case, I take sufficient precautions including using alternative SIMs.
Pagers and GPS receivers have one great benefit - they are essentially one way devices.
These days even credit cards are used as geo-locators with the FBI getting real time reports on card usage.
Who will be the first to add the no-location option?
iphone is already beat
With is protectionalist attitude and censored marketplace - not to mention slow and dull devices, iphone already lost to open-source android..