Feeds

Google and Apple locked horns over iPhone location data

The roots of Jobsian divorce

Top 5 reasons to deploy VMware with Tegile

In 2008, as Apple fought Google's efforts to collect user-location data from iPhones via its Google Maps service, the battle between two of the companies' top execs escalated to the point where CEOs Steve Jobs and Eric Schmidt personally intervened to resolve the argument, according reports citing unnamed sources.

In a profile of six power-wielding Google execs serving under once and future CEO Larry Page, Bloomberg Businessweek digs up a "heated" sparring match between Google vice president of engineering Vic Gundotra and Apple vice president of marketing Phil Schiller over the role of Google Maps on the iPhone. And according to 9to5Mac, which cites its own inside source, this is the root of the ongoing spat beween the two companies.

In August 2009, Eric Schmidt left the Apple board of directors. In February 2010, Steve Jobs called Google's "don't be evil" motto "bullshit" during an Apple town hall meeting. And later in 2010, Apple unveiled its own location-tracking service for the iPhone. The Jesus Phone, however, continues to use various Google services.

Previously, it seemed that the rift between Google and Apple was merely about Mountain View's decision to roll out its own mobile operating system, Android. At that town hall meeting, according to Apple employees speaking to the press, Jobs openly criticized Google for entering the phone market. "We did not enter the search business," Jobs said. "[Google] entered the phone business. Make no mistake: they want to kill the iPhone. We won’t let them." And he made similar noises during a public appearance last summer.

Asked if Eric Schmidt had told him about Android prior to its unveiling, Jobs said: "No. ...They started competing with us and it got more and more serious." Asked if he felt betrayed, he said: "My sex life is pretty good these days".

Eric Schmidt likes to portray Google as an "open" company that operates in contrast to a "closed" company like Apple. "With the Apple model – which works extremely well, as I know as a former Apple board member – you have to use their development tools, their platform, their software, their hardware," Schmidt said at a conference this fall. "If you submit an application, they have to approve it. You have to use their monetization and their distribution. That would not be open. The inverse would be open."

But Gundotra is the one senior Googler who has been pointedly critical of Steve Jobs and Apple – at least in public. Last May, at Google's annual developer conference, Gundotra told the world that Mountain View had developed Android in an effort to avoid "a Draconian future, a future where one man, one company, one device, and one carrier would be our only choice." And as he unloaded this message, an image appeared behind him that read "Not a Future We Want. 1984," turning the tables on the famous Apple TV ad that announced the original Macintosh.

9to5Mac says that another major turning point in the relationship was the release of the inaugural Android phone, which “looked nothing like the prototypes that Steve Jobs and [senior vice president of iOS Software at Apple] Scott Forstall were shown by Google’s leadership”. But this doesn't seem kosher to us – if only because the inaugural Android phone was a piece of junk. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Nexus 7 fandroids tell of salty taste after sucking on Google's Lollipop
Web giant looking into why version 5.0 of Android is crippling older slabs
All aboard the Poo Bus! Ding ding, route Number Two departing
Only another three days of pooing and I can have a ride!
Heyyy! NICE e-bracelet you've got there ... SHAME if someone were to SUBPOENA it
Court pops open cans of worms and whup-ass in Fitbit case
Official: European members prefer to fondle Apple iPads
Only 7 of 50 parliamentarians plump for Samsung Galaxy S
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Space Commanders rebel as Elite:Dangerous kills offline mode
Frontier cops an epic kicking in its own forums ahead of December revival
The IT Crowd's internet in a box gets $240k of crowdcash for a cause
'Outernet' project proposes satellite-fuelled 'Lantern' WiFi library for remote areas
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Choosing a cloud hosting partner with confidence
Download Choosing a Cloud Hosting Provider with Confidence to learn more about cloud computing - the new opportunities and new security challenges.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.