Feeds

Intel sings duet with Black Eyed Pea will.i.am

Don't phunk with my Xeon e5620

Remote control for virtualized desktops

Intel has appointed Black Eyed Peas front man and multi-platinum artist will.i.am as its new "director of creative innovation".

"Nearly everything I do involves processors and computers," Mr. am told attendees at an Intel sales and marketing conference in Anaheim, California. "And when I see an Intel chip I think of all the creative minds involved that help to amplify my own creativity."

Am – identified in a conference statement as "an innovator, technology fan, entrepreneur and philanthropist," was introduced by Intel chief marketing officer Deborah Conrad,

"We're thrilled to tap into the limitless creativity will.i.am brings to the table," Conrad said. "He's not only a brilliant artist and producer, but also an innovator pushing the bounds of technology professionally and personally."

will.i.am named Intel 'director of creative innovation'

Marketing mistress Deborah Conrad introduces Chipzilla's new 'director of creative innovation' (click to enlarge)

Conrad's words seemed designed to portray the partnership as more than a mere gimmick. "We share a strong interest in innovation around music, art and lifestyle," she said said of am, "and are excited to join forces to establish an authentic, emotional connection with consumers."

Aka William James Adams Jr, aka Zuper Blahq, Intel's new dir.ec.tor will "engage in a multi-year, hands-on creative and technology collaboration" in conjunction with the Chipzilla's "compute continuum" effort, which focuses on laptops, smartphones, and tablets, as well as the much-hyped "internet of things".

will.i.am named Intel 'director of creative innovation'

will.i.am displays his newly acquired Intel employee ID badge

Am will also lend his insights to Intel's "visual life" initiative, which focuses on photos, video, movies, and more, and which was much in evidence during Intel's presentation at this month's Consumer Electronics Show.

"Our partnership with will.i.am is a prime example of how we want to convey and deliver the Intel experience," Conrad said, echoing Intel's new marketing focus that emphasizes user experience over processor speeds 'n' feeds, and that was conveyed to The Reg by a company spokesman during CES.

Taboo, Fergie, and apl.de.ap were not immediately available for comment. ®

Intelligent flash storage arrays

More from The Register

next story
Bladerunner sequel might actually be good. Harrison Ford is in it
Go ahead, you're all clear, kid... Sorry, wrong film
Euro Parliament VOTES to BREAK UP GOOGLE. Er, OK then
It CANNA do it, captain.They DON'T have the POWER!
Musicians sue UK.gov over 'zero pay' copyright fix
Everyone else in Europe compensates us - why can't you?
I'll be back (and forward): Hollywood's time travel tribulations
Quick, call the Time Cops to sort out this paradox!
Megaupload overlord Kim Dotcom: The US HAS RADICALISED ME!
Now my lawyers have bailed 'cos I'm 'OFFICIALLY' BROKE
Forget Hillary, HP's ex CARLY FIORINA 'wants to be next US Prez'
Former CEO has political ambitions again, according to Washington DC sources
prev story

Whitepapers

Seattle children’s accelerates Citrix login times by 500% with cross-tier insight
Seattle Children’s is a leading research hospital with a large and growing Citrix XenDesktop deployment. See how they used ExtraHop to accelerate launch times.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Why CIOs should rethink endpoint data protection in the age of mobility
Assessing trends in data protection, specifically with respect to mobile devices, BYOD, and remote employees.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Website security in corporate America
Find out how you rank among other IT managers testing your website's vulnerabilities.