Feeds

Motorists' e-car interest revs up

But brake still on buying while prices high, driving range low

Intelligent flash storage arrays

Research shows that Britons are now keener than ever on e-car technology, but their willingness to ditch their fossil fuel motors for hybrids or battery vehicles is still being hindered by big rocks in the road.

UK vehicle valuation company Glass' recently commissioned a series of surveys designed to measure punters' e-car interest. In July 2010, only nine per cent of those questioned said they would consider buying a plug-in hybrid or a battery powered vehicle as their next car pruchase.

Skip forward a mere five months to December 2010, however, and the number of motorists willing to entertain an e-car purchase rocketed to 53 per cent of those surveyed.

There's a caveat: until respondents were told about the government's e-car purchase grant, only 36 per cent of folk said they'd consider an e-car as their next vehicle.

Still, a jump from even nine per cent to 36 per cent is impressive in such a short timeframe and with almost no e-cars on the road other than the comedic G-Whiz.

Clearly, the government's efforts to evangelise electric motoring are hitting home.

Or are they? This week, the Retail Motor Industry Federation warned that buyers are still being put off by e-cars' lack of range and high prices - even with the government grant - and the broader lack of a charging infrastructure.

RMIF Chief Executive Rob Foulston told The Times: "If the range of the average production electric vehicle is only 100 miles, then we are still a ling way off a mass-market consumer proposition."

Cost too is an issue. The Glass' survey found that of those punters unwilling to consider an e-car, 48 per cent said it wasn't the cost that was putting them off, but most if not all of the rest will have highlighted price as the biggest disincentive.

The government has earmarked £43m to give buyers up to £5000 off the price of of an e-car. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
SECRET U.S. 'SPACE WARPLANE' set to return from SPY MISSION
Robot minishuttle X-37B returns after almost 2 years in orbit
LOHAN crash lands on CNN
Overflies Die Welt en route to lively US news vid
'Utter killjoy Reg hacks have NEVER BEEN LAID', writes a fan
'Shuddit, smarty pants!' Some readers reacted badly to our last Doctor Who review ...
Experts brand LOHAN's squeaky-clean box
Phytosanitary treatment renders Vulture 2 crate fit for export
Carry On Cosmonaut: Willful Child is a poor taste Star Trek parody
Cringeworthy, crude and crass jokes abound in Steven Erikson’s sci-fi debut
White LED lies: It's great, but Nobel physics prize-winning great?
How artificial lighting could offer an artificial promise
Origins of SEXUAL INTERCOURSE fished out of SCOTTISH LAKE
Fossil find proves it first happened 385 million years ago
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.