Feeds

Motorists' e-car interest revs up

But brake still on buying while prices high, driving range low

High performance access to file storage

Research shows that Britons are now keener than ever on e-car technology, but their willingness to ditch their fossil fuel motors for hybrids or battery vehicles is still being hindered by big rocks in the road.

UK vehicle valuation company Glass' recently commissioned a series of surveys designed to measure punters' e-car interest. In July 2010, only nine per cent of those questioned said they would consider buying a plug-in hybrid or a battery powered vehicle as their next car pruchase.

Skip forward a mere five months to December 2010, however, and the number of motorists willing to entertain an e-car purchase rocketed to 53 per cent of those surveyed.

There's a caveat: until respondents were told about the government's e-car purchase grant, only 36 per cent of folk said they'd consider an e-car as their next vehicle.

Still, a jump from even nine per cent to 36 per cent is impressive in such a short timeframe and with almost no e-cars on the road other than the comedic G-Whiz.

Clearly, the government's efforts to evangelise electric motoring are hitting home.

Or are they? This week, the Retail Motor Industry Federation warned that buyers are still being put off by e-cars' lack of range and high prices - even with the government grant - and the broader lack of a charging infrastructure.

RMIF Chief Executive Rob Foulston told The Times: "If the range of the average production electric vehicle is only 100 miles, then we are still a ling way off a mass-market consumer proposition."

Cost too is an issue. The Glass' survey found that of those punters unwilling to consider an e-car, 48 per cent said it wasn't the cost that was putting them off, but most if not all of the rest will have highlighted price as the biggest disincentive.

The government has earmarked £43m to give buyers up to £5000 off the price of of an e-car. ®

High performance access to file storage

More from The Register

next story
Fancy joining Reg hack on quid-a-day challenge?
Recruiting now for charity starvation diet
Red-faced LOHAN team 'fesses up in blown SPEARS fuse fiasco
Standing in the corner, big pointy 'D' hats
KILLER SPONGES menacing California coastline
Surfers are safe, crustaceans less so
Opportunity selfie: Martian winds have given the spunky ol' rover a spring cleaning
Power levels up 70 per cent as the rover keeps on truckin'
Discovery time for 200m WONDER MATERIALS shaved from 4 MILLENNIA... to 4 years
Alloy, Alloy: Boffins in speed-classification breakthrough
Elon Musk's LEAKY THRUSTER gas stalls Space Station supply run
Helium seeps from Falcon 9 first stage, delays new legs for NASA robonaut
Top Secret US payload launched into space successfully
Clandestine NRO spacecraft sets off on its unknown mission
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.