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Amazon offers cloud based bulk emailer to SMEs

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Amazon is offering a bulk emailer for businesses via its cloud services arm Amazon Web Services.

Amazon's Simple Email Service - Amazon SES to its friends - allows you to send up to 2,000 emails a day for free, if they come from another Amazon cloud service. The book and services giant says that messages can be sent for as little as 10 cents per thousand.

Mass email sending is a tricky business, especially for smaller firms: get it wrong and you can end up with your servers blacklisted by Internet Service Providers.

Amazon claims its system includes scanning of outgoing messages to make sure they meet ISP standards. Any messages that fail this test are sent back to be fixed.

Additionally the service includes feedback on bounced messages, failed and successful deliveries and spam complaints.

Amazons says this spares firms upfront expenses in hardware and difficult and expensive email server management and network costs.

The full statement on Amazon's mass mail product is here. ®

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