Feeds

Google's revenue machine stays unstoppable in Q4

Money for nothing and your clicks for free

Boost IT visibility and business value

With all the hubbub about Larry Page taking over as CEO of Google, it was easy to miss the stellar fourth-quarter financial results the company reported on Thursday.

Net income for the quarter that ended on December 31 rose nine per cent to $2.54bn, or $7.81 a share, from $1.97bn, or $6.13, during the year-ago quarter. Revenue grew a whopping 26 per cent, to $8.44bn, from $6.67bn.

Google-owned sites generated 67 per cent of the quarter's sales, while partner sites were responsible for 30 percent of revenue. Revenue from outside the US was 52 per cent of revenue, with the UK accounting for 10 percent, or $878m.

Aggregate paid clicks, which relate to ads viewed on partner and Google-owned sites, grew by 18 per cent year-over-year and 11 per cent from the previous period. The average cost-per-click grew about five percent from last year and about four per cent from the third quarter.

For all of 2010, Google's net income increased 30 per cent to $8.51bn from $6.52bn, and revenue grew 24 per cent to $29.32bn, from $23.65bn.

Google shares gained $12.03, or 1.95 per cent, in after-hours trading following release of the results. ®

Build a business case: developing custom apps

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
Banking apps: Handy, can grab all your money... and RIDDLED with coding flaws
Yep, that one place you'd hoped you wouldn't find 'em
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.