Playboy on iPad will be 'uncensored', says Hefner
Less need for the 'really good' articles these days?
Hugh Hefner has promised that not only is Playboy coming to the iPad, but it will be "uncensored".
Either way, punters will now be able to read the magazine in public without embarrasment - the tablet's steely, Apple logo'd back being as good a disguise as a copy of Railway World wrapped around the paper edition.
But readers will still insist they take the title for its quality journalism, of course. Ahem.
The 84-year-old Hefner regained full control of Playboy - magazine and company - on 10 January after buying back the 30 per cent of the company he didn't already own.
The company has wilted somewhat over recent years, largely as men have chosen instead to download all the cheap pr0n available on the internet. Playboy Enterprises was worth $1bn in 1999. Now it's worth around $207m.
Technology may have caused the company grief, but it's looking to technology to reverse its decline. Quite apart from ventures like the iPad app and hard drives packed with PDF back numbers, Playboy Enterprises is apparently looking to online gaming as a revenue source, promising a series of games featuring "Playboy-calibre women" to lure high-spending 18- to 35-year-olds.
Playboy on iPad will be out in March. ®
COMMENTS
Why an app?
I'm curious about this trend for apps-for-websites. If the Ipad is supposed to be so good for Internet access, why can't it use a web browser like everyone else?
And if there's features not available on the website, where's the app for Windows (and perhaps Linux) netbooks etc, which sell vastly more than the Ipad?
"Get this app for your iPad" is the new "Best viewed in 800x600 on Internet Explorer" - although at least for the latter, that browser and resolution was once the most common platform, unlike the situation today. What happened to open standards? The whole point of the web is it shouldn't matter what platform or hardware you use.
Didn't realise the magazine was still going.
For some reason I got the impression that the only people interested in the Playboy brand were 13 year old aspiring single mothers.
I, on the other hand
wrap my copy of Railway World inside one of Playboy. But I only buy it for the pictures, honest!
GTFO Apple
I love how Apple panders to the big developers with crap like this, but bans the little guys. Stay classy Steve.
Why bother?
Why not simply download the porn you want, for free ( not that I'd know how, why or where of course! ) , save it in your favourite photo library app and upload it to your JesusPad?
