Feeds

Playboy on iPad will be 'uncensored', says Hefner

Less need for the 'really good' articles these days?

High performance access to file storage

Hugh Hefner has promised that not only is Playboy coming to the iPad, but it will be "uncensored".

Either way, punters will now be able to read the magazine in public without embarrasment - the tablet's steely, Apple logo'd back being as good a disguise as a copy of Railway World wrapped around the paper edition.

But readers will still insist they take the title for its quality journalism, of course. Ahem.

The 84-year-old Hefner regained full control of Playboy - magazine and company - on 10 January after buying back the 30 per cent of the company he didn't already own.

The company has wilted somewhat over recent years, largely as men have chosen instead to download all the cheap pr0n available on the internet. Playboy Enterprises was worth $1bn in 1999. Now it's worth around $207m.

Technology may have caused the company grief, but it's looking to technology to reverse its decline. Quite apart from ventures like the iPad app and hard drives packed with PDF back numbers, Playboy Enterprises is apparently looking to online gaming as a revenue source, promising a series of games featuring "Playboy-calibre women" to lure high-spending 18- to 35-year-olds.

Playboy on iPad will be out in March. ®

High performance access to file storage

More from The Register

next story
Report: Apple seeking to raise iPhone 6 price by a HUNDRED BUCKS
'Well, that 5c experiment didn't go so well – let's try the other direction'
Video games make you NASTY AND VIOLENT
Especially if you are bad at them and keep losing
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Nvidia gamers hit trifecta with driver, optimizer, and mobile upgrades
Li'l Shield moves up to Android 4.4.2 KitKat, GameStream comes to notebooks
Gimme a high S5: Samsung Galaxy S5 puts substance over style
Biometrics and kid-friendly mode in back-to-basics blockbuster
AMD unveils Godzilla's graphics card – 'the world's fastest, period'
The Radeon R9 295X2: Water-cooled, 5,632 stream processors, 11.5TFLOPS
Sony battery recall as VAIO goes out with a bang, not a whimper
The perils of having Panasonic as a partner
NORKS' own smartmobe pegged as Chinese landfill Android
Fake kit in the hermit kingdom? That's just Kim Jong-un-believable!
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.