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Shaun the Sheep shorts to lure kids to Nintendo 3DS

Not just games, short attention span videos too

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Eurosport, Sky TV and Wallace and Gromit studio Aardman Animations will be streaming 3D video content to Nintendo's 3DS handheld, the Japanese giant said today, as it attempts to pitch the handheld gadget as something more than a portable games console.

And the company said it was talking to more partners to bring such material to the handheld, delivered over its Wi-Fi connection.

A case in point: Aardman Animations' David Sproxton said a series of one-minute Shaun the Sheep 3D videos will come to the console by the end of the year.

What's interesting here is the emphasis on shorts rather than lengthy programming. The 3DS won't necessarily be a gadget you sit in front of for hours at a time, watching a movie, but rather be used for grabbing a moment here, a moment there for viewing clips.

You can easily picture kids watching amusing videos on their 3DSes during the short bus ride home from school. Given modern kids' notorious attention span deficit, this emphasis on short content is a smart move.

In that respect, Nintendo is trying to replicate the dip in, dip out appeal of YouTube, combining that with in the novelty of 3D. ®

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