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Sky to rejig EPG to push HD

Pay TV channels lifted up too

Business security measures using SSL

Sky subscribers will soon see all the satellite broadcasters HD channels first when they take a look at its electronic programme guide (EPG), which is due to be redesigned on 1 February.

The EPG revamp also sees pay-TV channels placed closer to the start, the better to encourage punters to cough up.

Rob Webster, Sky’s Commercial Director, said: “We want our customers to be able to discover and enjoy the content they are most passionate about." Surely, 'bring us the most revenue' - Ed.

On the HD side, 40 channels in Sky’s HD pack will ‘swap’ positions in the EPG with their standard definition equivalents. For example, HD subscribers will find Sky 1 HD at channel 106, with Sky 1 moving to channel 170. ®

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