Feeds

If it's on air, it's on sale, say majors

One in the eye for radio

5 things you didn’t know about cloud backup

Two major labels are giving up one of their most powerful marketing tools - because they say it's "out of date". Universal and Sony have said they'll give make digital songs legally available the day they're first played on radio - moving to an "on air, on sale" policy from next month.

Traditionally, labels have created demand for new material by releasing it to radio stations early. But Universal chairman and CEO David Joseph said his company's research showed demand, measured by Google and iTunes searches, peaked two weeks before the songs went on sale. Fans simply found the music via unlicensed outlets – and didn't spend money on the real thing. Recent research from the BPI showed YouTube is more popular than legal downloads.

"Wait is not a word in the vocabulary of the current generation," said Joseph.

It feels obvious and inevitable, and is a move many in the music business, particularly music managers, have been pushing for for some time.

Radio stations and TV channels are unlikely to be too chuffed. Exclusivity has been a powerful marketing tool for both label and broadcaster. And in a fragmented media world, creating exclusivity means creating artificial scarcity, and creating an "event". On the internet, there are no "events". So nothing ever happens. ®

5 things you didn’t know about cloud backup

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Kaspersky backpedals on 'done nothing wrong, nothing to fear' blather
Founder (and internet passport fan) now says privacy is precious
Banking apps: Handy, can grab all your money... and RIDDLED with coding flaws
Yep, that one place you'd hoped you wouldn't find 'em
TROLL SLAYER Google grabs $1.3 MEEELLION in patent counter-suit
Chocolate Factory hits back at firm for suing customers
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
Ex-IBM CEO John Akers dies at 79
An era disrupted by the advent of the PC
prev story

Whitepapers

Gartner critical capabilities for enterprise endpoint backup
Learn why inSync received the highest overall rating from Druva and is the top choice for the mobile workforce.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.