Sales troubles ahead for HP EVA?

Competition time

channel

According to my contacts, as recently as last month (Dec 2010) HP planned to announce an EVA (Enterprise Virtual Array) refresh in mid-Feb. But at the very end of the year, HP surprisingly withdrew EVA clustering and allied thin provisioning. HP's 3PAR is supposed to fill the gaps.

Add a refresh delay into the mix and customers could be excused for thinking that EVA is headed for end-of-life after the next two generations, and will miss out on advanced storage services such as thin provisioning and primary deduplication. You can read my run through of the EVA product line-up here.

I can see rival sales and channel VPs already planning their special EVA migration offers.

HP competitors will tell EVA users they have old, legacy arrays which will not improve significantly and that will have to migrate to 3PAR eventually. So why not upgrade now , rather than endure two or three years in the EVA life-support ward before 3PAR kit beckons?

NetApp sales reps will call on HP accounts to upgrade their inadequate and legacy EVA environment by putting a V-Series NetAp box in front of it. HDS will do the same with its virtualising controller (VSP-v), and IBM will be there too with its SVC.

If my thinking is right, EVA sales will head southwards. How can HP counter this? ®

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