Feeds

Google scarfs up ebook tech firm

'Kindoogle' anyone?

Internet Security Threat Report 2014

Google has acquired eBook Technologies, presumably to beef up its eBookstore effort, which hasn't exactly set the world on fire since its launch last December 6.

"We are happy to welcome the eBook Technologies' team to Google," the mega-search engine company said in a statement. "Together, we hope to deliver richer reading experiences on tablets, electronic readers and other portable devices."

eBook Technologies describes itself as supplying "a family of intelligent reading devices," and licensing "technologies that enable automated publishing and control over content distribution." Its target markets include consumers, education, and training.

Exactly what those intelligent reading devices are couldn't be determined on Thursday – all sections of the eBook Technologies' website now contain only a brief statement announcing the acquisition – except, oddly enough, for the News section, which doesn't mention it.

eBook's statement resembles Google's: "eBook Technologies, Inc. is excited to announce that we have been acquired by Google. Working together with Google will further our commitment to providing a first-class reading experience on emerging tablets, e-readers and other portable devices."

Google's strategy has been to offer its Google eBooks on their own, without also offering a device upon which to read them, as does Amazon with its Kindle, for example.

"We designed Google eBooks to be open. Many devices are compatible with Google eBooks – everything from laptops to netbooks to tablets to smartphones to e-readers," Google said when it opened its eBookstore in December.

With the eBooks team now onboard, Google may be thinking of enhancing that "we provide the books, you provide the reader" strategy, and using eBooks' hardware and software expertise to create their own reader, or more likely to enhance and extend eBook software in its upcoming tablet-centric Android 3.0 release, Honeycomb, or one of its follow-ons.

Exactly what Google does with eBooks Technology's ebooks technology remains to be seen, but one thing is certain: the ebook market is growing by leaps and bound, not only for Steig Larsson junkies, but also for education – witness, for example, the iPad's encroachments into K through 12 and college classrooms.

There are billions of dollars to be made in ebooks, and Google most certainly wants its chunk. What's more, all those readers – including those in the profitable student demographic – are prime targets for Google's main product: ads. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Bono apologises for iTunes album dump
Megalomania, generosity and FEAR of irrelevance drove group to Apple deal
HBO shocks US pay TV world: We're down with OTT. Netflix says, 'Gee'
This affects every broadcaster, every cable guy
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
French 'terror law' declares WAR on the INTERNET itself, say digi-rights folks
Liberté, Égalité, Fraternité: Two out of three ain't bad
SCREW YOU, EU: BBC rolls out Right To Remember as Google deletes links
Not even Google can withstand the power of Auntie
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Zippy one-liners, broken promises: Doctor Who on the Orient Express
Series finally hits stride, but Clara's U-turn is baffling
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.