Feeds

Google scarfs up ebook tech firm

'Kindoogle' anyone?

3 Big data security analytics techniques

Google has acquired eBook Technologies, presumably to beef up its eBookstore effort, which hasn't exactly set the world on fire since its launch last December 6.

"We are happy to welcome the eBook Technologies' team to Google," the mega-search engine company said in a statement. "Together, we hope to deliver richer reading experiences on tablets, electronic readers and other portable devices."

eBook Technologies describes itself as supplying "a family of intelligent reading devices," and licensing "technologies that enable automated publishing and control over content distribution." Its target markets include consumers, education, and training.

Exactly what those intelligent reading devices are couldn't be determined on Thursday – all sections of the eBook Technologies' website now contain only a brief statement announcing the acquisition – except, oddly enough, for the News section, which doesn't mention it.

eBook's statement resembles Google's: "eBook Technologies, Inc. is excited to announce that we have been acquired by Google. Working together with Google will further our commitment to providing a first-class reading experience on emerging tablets, e-readers and other portable devices."

Google's strategy has been to offer its Google eBooks on their own, without also offering a device upon which to read them, as does Amazon with its Kindle, for example.

"We designed Google eBooks to be open. Many devices are compatible with Google eBooks – everything from laptops to netbooks to tablets to smartphones to e-readers," Google said when it opened its eBookstore in December.

With the eBooks team now onboard, Google may be thinking of enhancing that "we provide the books, you provide the reader" strategy, and using eBooks' hardware and software expertise to create their own reader, or more likely to enhance and extend eBook software in its upcoming tablet-centric Android 3.0 release, Honeycomb, or one of its follow-ons.

Exactly what Google does with eBooks Technology's ebooks technology remains to be seen, but one thing is certain: the ebook market is growing by leaps and bound, not only for Steig Larsson junkies, but also for education – witness, for example, the iPad's encroachments into K through 12 and college classrooms.

There are billions of dollars to be made in ebooks, and Google most certainly wants its chunk. What's more, all those readers – including those in the profitable student demographic – are prime targets for Google's main product: ads. ®

Combat fraud and increase customer satisfaction

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
It may be ILLEGAL to run Heartbleed health checks – IT lawyer
Do the right thing, earn up to 10 years in clink
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.