Google has allowed Nvidia to create an aisle in the Android Market that will be dedicated to apps that require the graphics silicon company's Tegra 2 chip.

Unimaginatively named The Tegra Zone - it could have been worse, it could have been Planet Tegra - it'll be a market within the Market that provides games downloads, and also allows punters to post their thoughts, rate titles and to give developers free advertising through their Facebook pages and Twitter feeds.

It's a canny move that allows Nvidia to highlight its processor platform and associate it in the minds of gamers with the best titles. Fingers crossed, the company hopes, they'll pick a Tegra-based gadget when they next upgrade. ®