Feeds

MySpace unfriends 500 staff

Lesson in how not to run a social network

The essential guide to IT transformation

MySpace's workforce is being slashed by half, the struggling website's owner News Corp confirmed yesterday.

Around 500 staff will lose their jobs, said the company's boss Mike Jones.

"These changes were purely driven by issues related to our legacy business, and in no way reflect the performance of the new product," said Jones, who was keen to defend the site's recent revamp as an entertainment portal.

MySpace plans to ink "strategic local partnerships" in the UK, Germany and Australia to help the firm manage ad sales and content in those regions.

Fox Networks will work with MySpace in Blighty, but the company is yet to finalise similar agreements in Oz and Germany.

Last month MySpace finally signed a multi-year search and advertising deal with Google, of which financial terms were not revealed.

MySpace secured a handsome $900m search and keyword services deal with Google in 2006, but it expired in June 2010, sparking speculation that the search giant would ditch the unloved social networking site.

The fact that MySpace scored a new partnership with Google, no matter how paltry, may explain why the company is yet to publicly search for a buyer of the site.

With the announced lay-offs all that could change, but Google's agreement may just have kept MySpace on Rupert Murdoch's lap – for now. ®

5 things you didn’t know about cloud backup

More from The Register

next story
True fact: 1 in 4 Brits are now TERRORISTS
YouGov poll reveals terrible truth about the enemy within
Microsoft exits climate denier lobby group
ALEC will have to do without Redmond, it seems
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
BYOD's dark side: Data protection
An endpoint data protection solution that adds value to the user and the organization so it can protect itself from data loss as well as leverage corporate data.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?