Feeds

Google opens API for url shrinker

goo.gl app tap

5 things you didn’t know about cloud backup

Google has launched an API for its new url shortening service.

When the company launched its goo.gl url shortener to world+dog in the fall, it promised to eventually provide a programming interface, and on Monday, it finally rolled the thing out at Google Code Labs – to much fanfare among the Googly set.

"With this API, developers are able to programmatically access all of the fast, sleek goo.gl goodness that we currently provide via the web interface," the company says in a blog post. "You could use these features for a wide variety of applications, enabling behaviors ranging from auto-shortening within Twitter or Google Buzz clients to running regular jobs that monitor your usage statistics and traffic patterns."

Note the requisite nod to Google Buzz, a Twitter-like service the rest of the world has largely forgotten about.

The API allows applications and websites to not only shorten urls but also monitor traffic to those links. Individuals can still use the service at http://goo.gl.

Google launched the service to provide what it sees as faster, more reliable, and more secure url shortening. And the company says it's still honing tools designed to weed out un-kosher content. "We’re continuing to work on several usability improvements and to make our auto-detection of spammy or malicious content even more robust," the post reads. ®

Boost IT visibility and business value

More from The Register

next story
The Return of BSOD: Does ANYONE trust Microsoft patches?
Sysadmins, you're either fighting fires or seen as incompetents now
Linux turns 23 and Linus Torvalds celebrates as only he can
No, not with swearing, but by controlling the release cycle
China hopes home-grown OS will oust Microsoft
Doesn't much like Apple or Google, either
Sin COS to tan Windows? Chinese operating system to debut in autumn – report
Development alliance working on desktop, mobe software
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Eat up Martha! Microsoft slings handwriting recog into OneNote on Android
Freehand input on non-Windows kit for the first time
Linux kernel devs made to finger their dongles before contributing code
Two-factor auth enabled for Kernel.org repositories
This is how I set about making a fortune with my own startup
Would you leave your well-paid job to chase your dream?
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Scale data protection with your virtual environment
To scale at the rate of virtualization growth, data protection solutions need to adopt new capabilities and simplify current features.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?