Feeds

Google opens API for url shrinker

goo.gl app tap

Internet Security Threat Report 2014

Google has launched an API for its new url shortening service.

When the company launched its goo.gl url shortener to world+dog in the fall, it promised to eventually provide a programming interface, and on Monday, it finally rolled the thing out at Google Code Labs – to much fanfare among the Googly set.

"With this API, developers are able to programmatically access all of the fast, sleek goo.gl goodness that we currently provide via the web interface," the company says in a blog post. "You could use these features for a wide variety of applications, enabling behaviors ranging from auto-shortening within Twitter or Google Buzz clients to running regular jobs that monitor your usage statistics and traffic patterns."

Note the requisite nod to Google Buzz, a Twitter-like service the rest of the world has largely forgotten about.

The API allows applications and websites to not only shorten urls but also monitor traffic to those links. Individuals can still use the service at http://goo.gl.

Google launched the service to provide what it sees as faster, more reliable, and more secure url shortening. And the company says it's still honing tools designed to weed out un-kosher content. "We’re continuing to work on several usability improvements and to make our auto-detection of spammy or malicious content even more robust," the post reads. ®

Security for virtualized datacentres

More from The Register

next story
Microsoft WINDOWS 10: Seven ATE Nine. Or Eight did really
Windows NEIN skipped, tech preview due out on Wednesday
Business is back, baby! Hasta la VISTA, Win 8... Oh, yeah, Windows 9
Forget touchscreen millennials, Microsoft goes for mouse crowd
Apple: SO sorry for the iOS 8.0.1 UPDATE BUNGLE HORROR
Apple kills 'upgrade'. Hey, Microsoft. You sure you want to be like these guys?
ARM gives Internet of Things a piece of its mind – the Cortex-M7
32-bit core packs some DSP for VIP IoT CPU LOL
Microsoft on the Threshold of a new name for Windows next week
Rebranded OS reportedly set to be flung open by Redmond
Lotus Notes inventor Ozzie invents app to talk to people on your phone
Imagine that. Startup floats with voice collab app for Win iPhone
'Google is NOT the gatekeeper to the web, as some claim'
Plus: 'Pretty sure iOS 8.0.2 will just turn the iPhone into a fax machine'
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.