Fujifilm focuses on fresh FinePix range

GPS goes gritty

By Caleb Cox, 7th January 2011

CES 2011 Fujifilm clicked off 2011 with a major launch of 16 FinePix digital cameras, revealed at CES this week.

Here's a look at some of the snappers on offer...

The Fujifilm FinePix X100 is "the most exciting model" of the line-up. It has a fixed, prime F2 lens and a 12.3Mp APS-C sensor. The camera also includes a hybrid viewfinder that apparently combines an electronic viewfinder system with the window-type 'bright frame' optical viewfinder, normally found in high-end film cameras. The FinePix X100 will launch in June but pricing is yet to be confirmed.

The FujiFilm FinePix HS20 includes the latest EXR CMOS sensor and 30x optical zoom lens. It has a 16Mp resolution and goes on sale in April for £399.

The FujiFilm FinePix F550 EXR has a 15x optical zoom and a triple core EXR processing engine. It is also one of Fujifilm's first cameras to feature built-in GPS functionality. The FinePix F500EXR is almost identical, however doesn't include GPS or RAW format and also has a reduced frame capture rate. The F550 comes in a black finish with red highlights and will be available this March for £329. The F500, which comes with a choice of five colours should retail for £279.

The FinePix Z90 is a 17.5mm thick camera that has a 14Mp sensor, 5x optical zoom, handles 720p HD movies with 1080p image capture and features a 3in LCD touch-screen display. It'll launch at the end of January in the choice of six colours for £149.

FinePix XP30 with GPS is apparently the world's first water, shock, dust and freeze proof model to feature built-in GPS. It is waterproof to 5m, shockproof up to 1.5m, freezeproof up to -10C, and sand resistant. It has a 14Mp resolution, comes in various two tone designs and will be available at the end of the month for £199.