Feeds

Groupon cops triple slam from ads authority, blames newbies

ASA bitchslaps voucher mammoth over cheap tuck, Segways

Top three mobile application threats

Voucher site Groupon has promised not to republish adverts judged by the Advertising Standards Authority to be misleading.

The company said that during its exponential growth it had hired hundreds of new staff and the ads in question were written by new starters.

The ASA upheld complaints against an email advert which said: "Today's deal: £9.80 instead of £24.50 for two people to enjoy fantastic all you can eat Brazilian Rodizio food at ... Save 60%" The regulator ruled the advert failed to make clear that one person had to pay the full price of £24.50 in order for their companion to pay £9.80.

Groupon said it had no commercial interest in misleading its customers. It blamed a drafting error by a new member of staff for the error. It said some such human errors were inevitable despite checking procedures. The company also said it would reimburse customers who complained.

Two other adverts for "Segway safaris" and another restaurant were also judged to be misleading and cannot be used again in their present form.

Go here to see the ASA's full judgement against Groupon. ®

Top three mobile application threats

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
Sorry London, Europe's top tech city is Munich
New 'Atlas of ICT Activity' finds innovation isn't happening at Silicon Roundabout
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
It may be ILLEGAL to run Heartbleed health checks – IT lawyer
Do the right thing, earn up to 10 years in clink
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.